Every Door Direct Mail: How It Works for Restaurants

Finding customers is not only difficult for most restaurant operators, it is often sidelined due to operational demands, scheduling nightmares, and customer issues.

There are hundreds, sometimes even thousands of potential customers who live within a small radius around most restaurants. But even with such close proximity, many residents may not even know the restaurant exists.

This is because most restaurant owners have no marketing experience, don’t know what to do, or are unaware of the tools that can be used to quickly acquire new customers and increase sales.

Every Door Direct Mail, a new program from the United States Postal Service, is an innovative and state-of-the-art tool that solves this problem. With this program, any restaurant operator can create an advertising campaign that will deliver menus or promotional materials to their specific target audience, in less than ten minutes.

Using Every Door Direct Mail, the restaurant operator can enter your business address and search for an interactive map of the local surrounding residential areas. From there, it’s as easy as “point and click” on the areas that need to receive the offers.

Design and printing of promotional materials are handled by the restaurant operator, by marketing professionals, once the order for the online service is submitted.

Assistance in Marketing for Restaurants

Most restaurant owners focus primarily on the quality of the food, the service, and the atmosphere of the restaurant. In doing so, they often tend to overlook the marketing aspect that leads to a restricted level of revenue growth.

Every Door Direct Mail is a new concept that advocates the use of “highly deliverable” advertisements through grab-and-go menus, flyers, and coupons in the mailbox. According to recent data, direct mail still provides the most value of all advertising methodologies for restaurants. Consumers can ignore emails, web offers, and TV and radio ads; all these ads can be “turned off”.

Using the new Every Door Direct Mail program, restaurant deals are almost guaranteed to be seen and handled by potential customers. As with any form of advertising, visibility and penetration into new potential customer segments are the keys to success.