Get rid of that sales brochure, ask questions, and start selling more today

Imagine this, you walk into an office and put down a stack of brochures. The marketing department spent months creating them, reviewing them, getting professional photos and now they are in your hands. You walk into an office, talk to the receptionist, and put it in a prominent place. As you walk out the door, you are so happy that you had a marketing activity today.

As you walk to your car, does your phone start ringing with commands? Even the next day, your email is flooded with new prospects eager to make a purchase? Have you ever seen a potential customer buy a product or solution solely from a brochure?

I am not suggesting that brochures do not have their place. Unfortunately, too many “marketing departments” rely on brochures to deliver their value. They think that by creating brochures you will be able to generate leads. Worse yet, too many sales professionals try to use brochures as a sales tool!

Stop using a brochure to sell for you. Stop relying on that shiny triptych to force someone to pick up the phone and call you. No matter what you sell, that brochure won’t give you the commission, you will.

I invite you to consider a different way to get the potential customer’s attention. Whether you have your brochure in hand or not, consider the following sales conversion scripts to get people to take action today.

• Saving people time – Many people will ask for a brochure because they think it saves them time. They also ask why you might be acting too much of a “salesperson.” Instead of taking the easy route, ask them a question. For example, you could share with your potential customer, “Instead of just handing you a brochure, I’d like to save you time. What are the 2 important benefits you are looking for? [X product] sort out? “
• Shopping competition – Don’t let people buy from you against your competition. Business owners will collect brochures, scatter them, and tear them to pieces. To avoid looking like others, ask the business owner what features they are comparing. Make sure your sales scripts are powerful questions that reveal what the competition is sharing.
• Calls to action – Brochures generally provide multiple ways to contact you. This can lead to confusion and cause your potential customer to throw your material away. Don’t just ask the potential customer how they prefer to be contacted, turn your sales scripts into questions that give you a definite date for follow-up.

By having the power to ditch your brochure, you can save money on every sale. No longer will you have to wait for the marketing department to develop new materials, you will be armed with sales scripts that are powerful selling questions.

Discover a free 5-day video-driven sales course that will put you on the path to doubling your sales in less than a week. Take Action and Get Started Today at www.QuestionsThatSell.com