Google Panda: Mandate for companies to create valuable content

Perhaps you have not been attentive to the news that circulates about Google Panda; If so, there are key things to know, especially if content creation is one of your tools for marketing your business. Recently, Google introduced another technique regarding the ranking of websites that feature content. As it is, article directories are no longer given priority when it comes to ranking on the Google search results page.

In essence, Google is now evaluating the quality of the sites that link to your site to learn its value. Well, we can’t say exactly what Google’s formula is for this recent development. However, here are a few things we can glean from the bigger picture as disqualifying factors:

• Websites featuring a lot of ads
• Sites featuring various unrelated content
• Poorly moderated websites
• Sites with too many keywords
• Multiple unnecessary links to other websites.

If you are a regular web surfer who has a good judgmental acumen, you can easily spot these sites when you come across them. Well, many companies or businesses do not like the new technical ranking; however, these new rules can work in your favor if you know the tips and tricks that work.

Here are the tips and tricks that should work:

• Create and deliver quality content.

  In my opinion, this is the most important advice. It is unnecessary to reproduce countless contents that do not add value but that have too many keywords. If you are guilty in this regard, change your strategy and focus more on valuable information that would benefit your customers. Such valuable content includes frequently asked questions, ‘how to’ articles that should be directed at your product or service, company news, and more.

• For fresher and quality items

  Google is quick to pick websites that feature new articles. So make a plan to create lots of valuable articles on a weekly basis. Also, you need to decide on relevant topics to write about. To keep it diverse, you can designate people in your company to cover different topics related to your product or general theme.

• Make sure people know about your content

  Its contents would be of no use if people did not get to read them. One of the ways to share your content is to set up an RSS feed from your site (blog). You can also use your company emails to share links. In addition, it includes links to the posts you make on Facebook and other social media platforms. These are ways to help people find and read your content.

• Ridiculously underpaid writers would produce low-quality content. Invest sensibly in article writing to get the best result from marketing your business with articles. So, if you don’t have the time or the skill to create compelling, quality articles, hire a professional freelance writer for the job.

Don’t see Google Panda as an obstacle; instead, view it as a driving force that pushes you to compete better.