How digital marketing companies in India are helping businesses stay relevant online

The advent of the Internet has opened up new prospects for doing business. According to a survey, India will have around 500 million internet users by 2017. This creates an exciting opportunity for businesses to sell their services and products to a growing population of internet users.

The Internet has brought with it new forms of marketing. Obviously, traditional marketing or outbound marketing methodologies that use radio and television ads, banners, billboards, and print ads in newspapers, magazines, brochures, and other marketing materials do not work on the Internet.

Inbound marketing or online marketing is marketing on the internet or in the digital field. It takes into account things like page rank in search engine searches, advertising on search engines, banner ads on other websites, social media marketing, etc. These marketing campaigns are highly focused and target exactly the audience that a particular company wants to show ads to.

The need to market products and services on the Internet has given rise to a new industry: the Internet Marketing Industry. Digital marketing companies in India provide comprehensive digital marketing services for businesses. They typically employ a specialized team of domain experts in search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), and social media optimization (SMO).

A recent survey noted that 34% of companies surveyed had an integrated digital marketing strategy and 16% of companies said they use internet marketing intermittently. A staggering 50% of those surveyed said they do not have a defined strategy for Internet marketing. These numbers suggest that there are still businesses that have not been exposed to the amazing capabilities and powers of Internet-based marketing.

It is imperative that Indian businesses, in particular, in this age realize the importance of having an integrated internet marketing strategy if they wish to survive in a highly competitive and frenetic market. Without the help of digital marketing services, they fail to create a strategy and face the dangers of seeing themselves aimlessly. They will never know what their market share is online, their current market share will be won by existing competitors and startups, and they will never have a powerful online proposition.

A digital marketing company in India can help businesses harness the power of a strong web-based marketing strategy. The use of novel platforms such as social networks can be a game changer as more and more people use them to interact with brands. It’s a great place to gain followers, engage with them, and provide them with relevant and useful content. Once they become loyal fans of the brand, they are shown targeted ads to convert them into customers.

Online marketing is the present and the future. Companies that stay away do so at their own risk. It pays to jump on the digital bandwagon while the time is right.