How important are social networks in the hotel industry?
Social media is one of the most powerful forces driving the hospitality industry today and plays a key role in consumers’ travel experience, from planning their trip to posting vacation photos, updates and reviews. . The hotel industry relies heavily on word of mouth and the spread of opinions, and social media provides the ideal platform for this.
81% of travelers said reviews were important when choosing a hotel.
70% of consumers said travel reviews had the biggest impact on their buying behavior.
43% of hoteliers believe that social media produces some of the highest ROI.
40% of travelers post reviews.
38% of US travelers use social media to share their experiences while traveling.
Sharing on social networks has a great influence on travel bookings. Of those who used sites like Facebook, Twitter, TripAdvisor, Google+ and LinkedIn to search for travel plans:
52% changed their original plans.
33% changed hotels.
10% changed resorts.
7% changed destination.
TripAdvisor for Businesses
83% of respondents usually check TripAdvisor reviews before booking a hotel.
70% of senior hospitality professionals say TripAdvisor is the #1 site influencing customers.
51% of Facebook fans are more likely to buy from brands they follow or are fans of.
52% of Facebook users said their friends’ photos inspired their vacation choices and travel plans.
79% of Twitter followers are more likely to recommend a brand after becoming a follower.
67% of Twitter followers are more likely to buy brands they follow or are fans of.
interest
81% of US online consumers say they trust information and advice from Pinterest.
20% of all social referrals to commerce sites come from Pinterest.
With all the information out there, the real question is, “Can your hotel afford not to maximize its social media presence?”
Here are 7 tips to start your hotel social campaign:
1. Create social media pages on Facebook, Twitter, LinkedIn, Instagram and Google+. Keep in mind that Google+ Likes are the #1 way to boost search engine optimization.
2. Use your property logo for your profile picture.
3. Make sure you have a compelling and visually appealing header image that showcases your property.
4. Make sure your contact information and website address are on the page.
5. On Facebook, be sure to use the “book now” button feature.
6. Post daily on all social media platforms.
7. Only 1 out of 5 posts should be self-promoted.
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