How to create and configure your sales newsletter
MODULE 1
CHAPTER 13
HOW TO CREATE AND SET UP YOUR SALES NEWSLETTER
1.0 INTRODUCTION
2.0 OBJECTIVES
3.0 MAIN CONTENT
3.1 How to create your sales newsletter
3.2.0 Purposes of a sales newsletter
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To Get Your Prospect (s) Attention
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To Build Trust
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To make your letter memorable and personal
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To identify the problem (s)
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To provide the solution (s)
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To present your credentials
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To show the benefits
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To give social proof
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To make your offer
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To inject scarcity
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To give a guarantee
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To call to action
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To give a warning
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To close with a reminder
3.3 Components of a sales newsletter
3.4 Finally, organize your sales newsletter correctly
3.5 Setting up your sales newsletter
4.0 CONCLUSION
5.0 SUMMARY
6.0 ASSIGNMENT
1.0 INTRODUCTION
The salesletter is compared to the human replica of your sales team, although on behalf of it, it does the job of a salesperson perfectly. If designed and configured correctly, it will work 24/7 to enrich your business with untold profits.
2.0 OBJECTIVES
To discuss:
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in plain terms the correct way to write a sales newsletter
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How to set it up once and for all to run your business without more human intervention.
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The importance of a salesletter in an online business
3.0 MAIN CONTENT
3.1 How to create your sales newsletter
By now, I’m pretty sure you know what a sales letter is. But for the purpose of refreshing everyone’s mind, I’m going to go over it one more time, but only briefly.
A sales newsletter is the next long and long (but sometimes short) page that you see immediately after signing up for more information about a product or service, or after responding to a text message (sms) sent to your phone at some cases.
A sales letter is a certain type of salesperson sent to a prospect with the intention of convincing him to become your customer, that is, to buy your product or service. In the case of Online Business, it is usually in printable digital form. The digital sales letter can take any of these formats:
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an email (usually as short as possible or
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website (generally as long as possible).
When it comes to internet marketing, our reference to the sales newsletter from now on will be more about the latter than the former.
So please take note of the following points as you set out to learn this vital internet marketing skill:
– that writing a sales letter is both an art and a science.
– It may take a while to reach Master’s level. However, you can compete with the masters early on using cheat sheets. Yes, that is one of the advantages that the Internet business offers over other types of businesses.
– in fact, it’s wise to use cheat sheets when you’re just getting started with your first information product, or you can pay someone else to write for you as you learn.
– You can also download or copy the sales letters of other people’s products who have sent you and save them in a swipe file for learning purposes.
3.2.0 Purposes of a sales newsletter
Generally speaking, the sales letter is intended to serve the following purposes:
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To Get The Attention Of Your Prospect (s) With Big Headlines And Promises That Demand Attention. Add some ‘teasers’ that hook them and drag them to read to the end of your plot. As previously mentioned, you can build this skill over time by maintaining a slip archive that collects great headlines from other marketers in your chosen niche.
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To Build Trust
Remember that when you buy or sell on the Internet, all parties are dealing with complete strangers. So you need to build enough trust and build trust with your prospects to be able to convince them to buy from you.
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To make your letter memorable and personal
This means giving your customers enough reason to keep reading long after they think about your sales letter. Always write in the first person in the active voice and never in the second or third person in the passive voice. Speak as if you were speaking to a person directly in front of you.
For example, people selling beauty information may say ‘Top 10 Secrets of Miss United States of America Beautiful Skin and how your skin can benefit from these highly guarded secrets’, ‘I will expose you to Top 10 Secrets of Miss World Beautiful Skin’ . ‘,’ Top 10 Secrets Of Miss Nigeria Beautiful Skin That May Suddenly Turn Out On Your Next Outing ‘or whatever market / country you are focusing on.
You should also add colors to make your sales letter impressive and attractive.
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To identify the problem (s)
You can use story (s) or mention it directly as early as possible in your opening paragraphs. Take enough time to paint a gruesome and painful picture of the problem and finish with why you need an urgent solution.
I have already pointed out that you should write your sales letter in the first person and it bears repeating here that you must be in the position of your prospect as you write: use me and you and speak as if you are in their shoes and you know very well. Well, where it hurts. Wear a casual style as if you are talking to your friend.
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To provide the solution (s)
A succinct description and positioning of your product / affiliate product as the real solution to your potential customer’s problem.
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To present your credentials
Your experience in the business and how many people you have been able to help solve similar problems. Aim to convince your prospect that you are the right man to help him solve his problem.
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To show the benefits
Emphasize the benefits and not the features of your product in your offering to convince your prospect how the product will help solve their problems and get them from where they are now to where they want to go. be in a certain period of time.
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To give social proof
Give them testimonials, comments, and praise from people who have used your product with positive results.
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To make your offer
Its price: compared step by step with a similar product in the same market niche. Try to show them that your offer is priced ten times better (not necessarily cheaper) than others on the market. It is a fact that when selling a product, your sales page must promote only one product. But even if you are selling a service or services, this principle holds.
But if you have a compelling reason to promote more than one product, make sure your universal point of sale (USP) is for one product only, but you can highlight one or two other services that you also offer on the sidelines, with minimal emphasis only. For example, ads, OTOs, or sales that appear just as the visitor leaves your sales page.
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To inject scarcity
I’m sure you’ve seen those countdown buttons when you visit a web page or have been told that the web page will be removed in 72 hours and that you will never see it again if you don’t. buy now. There are cheap and easy ways to put that on your sales page.
Try to warm up your prospect from a cold mood to a hot mood that makes it easier for you to get into the buying mood, causing you to get your credit / debit card out to buy as soon as possible.
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To give a guarantee
Satisfaction or money-back guarantee. Don’t be afraid to give a money back guarantee, it won’t affect your profitability. If anything, it will affect you in a positive way. Tell the prospect in clear terms that they can ask for and get their money back in full if for any reason they are not satisfied after using your product.
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To call to action
Tell your prospect exactly what to do, step by step => 1. Click here => 2. Fill in the form => 3. Make the payment with this or that => 4. Check your email for confirmation or for the product, etc., etc.
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To give a warning
Another purpose of the sales newsletter is to give your potential customer some kind of warning, for example, the price will go up in 72 hours, etc.
Fear of loss, pain, and the promise of gain are powerful basic universal motivations, so always position your product to reinforce these emotions to your unfair marketing advantage.
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To close with a reminder
This is where you write your PS, PPS, PPPS, etc. highlighting as briefly as possible the highlights of your sales letter such as profit, shortage, warranty, etc.
Always remember that writing a powerful and highly successful sales newsletter is a science and an art. I just gave you the skeleton of that science, but practicing it in your business will complete the other side of the coin: art.
Practice makes perfect.
Also remember that testing, testing, and testing is the golden key that will unlock what works in your niche.
So start practicing these principles step by step. Soon you will be pleasantly surprised, when you see yourself among the masters, and that, sooner than you had anticipated.
Always make it easy for people to contact you directly if they have any reason to do so before and after they have purchased your product. Open communication channels like email, skype, Facebook fanpage, phone number, etc.
3.3 Components of a sales newsletter
Whatever stage you are at in terms of your skill set, you will always notice that most Salesletters have certain recurring components and yours shouldn’t be much different.
According to Sean Ogle of Location Rebel, he always writes his sales newsletter in a basic format that looks like this:
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Killer headline
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Good entry that attracts the reader (as in subtitles)
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personal video
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Related story
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Testimonial
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buy button
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More related stories
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Product features (and how that will benefit the prospect)
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Testimonial
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buy button
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More product features
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Management of objetions
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buy button
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MANY testimonials
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buy button
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Video tour
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Prices – staggered
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Frequently asked questions
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buy button
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Testimonial
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Warranty
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Cousin
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Summary
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buy button
3.4 Finally, organize your sales letter correctly
Let your story flow freely and use bullet points to properly reinforce your postulates for the sake of insightful and easy reading.
3.5 Setting up your sales newsletter
This is easy using the WordPress page, Google Blogger or even Google Drive. Remember to set the link to the page as public or private according to your marketing strategy. Each CMS has its instructions on the setup process.
4.0 CONCLUSION
A sales newsletter is another essential part of this business, it keeps working for you far and near, even when you are asleep. If you’re not comfortable writing it yourself, you can pay a Fiverr nerd to write it for you.
5.0 SUMMARY
Writing a sales newsletter is both an art and a science. I have provided you with the skeleton of this science. Go ahead and practice the art part.
6.0 ASSIGNMENT
Sign up and download 5-10 sales newsletters in your niche and compare the format with those covered above.
Can you see some similarities and differences?
Get ready to write your own sales newsletter for your information product now.
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