How to Give an Infomercial/Elevator Speech

What is the purpose of your one minute infomercial?

The purpose of your infomercial is to buy more time with your prospect, get them to talk to you for an extra five minutes, book a coffee meeting, or book a presentation session. When you attend a networking event, you know that most infomercials go in one ear and out the other. You want your infomercial to stay in the skull long enough for your business to make a good impression. The following tips will make that happen.

Infomercials should include some important details about your business:

1. the name of your company
2. Your name
3. characteristics of your services or products
4. the benefits of services and products.

– Do you save your customers money? – Do you earn money from your clients? – Do you save them time? – Do you improve your health? Example: Having our team build your website saves you money and portrays your brand and professional image.

Where to use the infomercial:

1. customer phone call
2. leaving a voicemail
3. at networking events
4. in social gatherings
5. video
6. media contact
7. social networks
8. advertising

Preparation:

1. Be confident; pull your confident self to the surface.
2. Be natural, something may seem artificial at first, but be yourself.
3. Practice your infomercial!
4. Stand up, make eye contact.
5. Be prepared to tell them about your business.

Tips:

Beginning:

1. Start with the most important information.
2. Start your infomercial with a strong introduction to grab the listener’s attention.

During

1. Saying “we” instead of “I” – seems less selfish.
2. Maintain eye contact and watch for a reaction to what you are saying. What words or phrases make a noticeable impression on your potential customer?
3. tell a Shorts story from a previous client. Even reveal the features of your products/services and tell how the customer benefited.

Summary (depending on configuration):

1. Share: who would be a good recommendation?
2. End your infomercial with an invitation for a follow-up.
3. Close with specific plans.

Follow up

1. Be prepared to follow up with a curious nature. Ask questions about their needs. Listen to the answers and suggestions to your needs. Make notes.
2. Match their needs with the benefits your products and services can provide them.
3. Schedule a follow-up call or meeting. Tell them what you would like them to do and follow up on what you plan to do. If you plan to call them in a week, tell them.
4. Be confident. Practice your infomercial! Stand up, look at your prospect, and get ready to tell them about your business.

Not mentioned above, but just as important, take the first step and attend networking events. Ask a professional writer to help you so you can avoid embarrassing mistakes. It’s uncomfortable for most of us to stand in front of our peers, especially the successful ones. It’s usually just a minute that you talk and you know your business better than anyone. Book that networking event and plan your infomercial.