How to plan your social media strategy

Social media is an important platform for marketing for businesses of any size in today’s digital age. The question “Why should we use social media for our business?” It quickly changed to “How should we use social media for our business?” Whether your business is 24 hours or 24 years old, creating an online presence is very important. Promoting yourself well on social media needs a very solid strategy and here comes the real challenge. First of all, let me explain what exactly strategy is. It is a well-planned tactical strategy to define the main objective of your social media presence, your goals, and set parameters to decide what to achieve and how to achieve. Today we will learn how you should plan your social media strategy in a few simple steps:

Set your goals and objectives

First, you must specify your goals and objectives. What exactly is it aimed at? Do you want brand awareness, customer engagement, or do you want conversions? There are different strategies for different goals. Decide what you want from your audience. If you want brand awareness, you need to focus on attracting more and more unique visitors to your website. If your goal is customer engagement, your focus should be to get more comments and likes on your social media posts. Keep your goals clear in mind before planning your strategy. The main goal ideas are basically:

  1. Brand awareness

  2. Engagement with the client

  3. Leading generation

  4. Generate income

  5. Grow subscriptions, newsletters, subscriptions

  6. Build a community

  7. More traffic to your website

  8. Increase press mentions

Audit your current social presence

Before starting with your plan; Start by auditing yourself where your social presence currently is. Consider the following points:

  1. Check what media you are currently active on

  2. Decide if it is the best social network based on your business goals. Not all social networks work for all types of companies.

  3. Keep a note of your current follower count.

  4. Compare your profile with that of your competitors and see all the changes you need to implement.

Find your ideal client

You really need to be specific with this part. Imagine that you are doing your marketing with all the planning, consistency and dedication, but if the audience you are targeting is not your potential customers, then all that hard work does not make sense. Even the best business marketing strategies fail if you target the wrong audience. You need to discover your buyer persona among the population and target them to make your strategies work and ultimately achieve your goals.

Keep an eye on your competitors

It is very important to be aware of your competitors. Your competitors can tell you a lot about what strategies to choose and what to do – after all, they are targeting the same customers as you. You can learn a lot from your successes and mistakes and implement them while planning your strategies. Pick a few of your top competitors, check out their social media pages and get an idea on which posts are getting the most engagements, and do your research.

Plan your content

It is very important to have attractive and attractive content to attract the attention of the audience. If the content you are posting on your social media isn’t engaging enough, it may not attract enough attention and you may even lose your current followers. You need to consistently deliver new and engaging content to gain more visibility from new visitors and retain existing followers.

The different types of content that you can share are:

  1. Blog posts

  2. Videos

  3. Photos

  4. Infographics

  5. Company news

  6. News

  7. eBooks

Invest in a tool

When focusing on social media, investing in a good social media management tool is very important. The main feature and benefit of such a tool is that it allows you to schedule posts for the future so that you never miss your deadline and can schedule posts based on your content calendar. Some of the tools are HootSuite, Sprout Social, Buffer, Social Oomph, etc.

Tracking, analysis and optimization

Now, when you have planned everything, the step comes where you must measure whether the efforts you are making are paying off. It’s time to track, analyze, and implement the necessary changes as needed. Marketing is based solely on trial and error. You must continue to optimize your measurements to improve your chances of success.

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