Incredibly Easy Internet Marketing Strategies That Get Results

We will discuss three simple yet highly effective ways to supercharge your internet marketing strategy. These will not be in any particular order, which means that they are all just as important as each other. If you implement these powerful strategies, they can have a profound effect on the growth of your online business.

A – Number one is email capture. Most people who visit a website (about 99% apparently) leave without doing anything, ie without buying, calling or even signing up for a newsletter. And once they’re gone, you’ve lost the opportunity to market to them in the future, which means only about 1% ever convert to a lead or customer. These are general statistics across the internet, so your site might do better than this.

To increase that conversion rate by up to 20%, offer a free giveaway and add a clear call to action on your home page. To make it even better, place a video to sign up for the free offer at the bottom of your home page. You will need to set up a lead capture form and request their name and email in exchange for the offer. The free gift could be a white paper or training video series. Just make absolutely sure that the content appeals to your target market. If they choose to sign up, you have now converted them from visitors to leads and you can start a dialogue with them via email.

Combined with all of the above is the need to set up an autoresponder email sequence using pre-written emails that are sent at predetermined intervals, delivering more value over time. Keep these emails text-based, short, and chatty. These are the kinds of emails we’re used to getting from our friends and colleges to make them feel more familiar and less like a sales pitch. It typically takes 7 touchpoints to build trust, so don’t jump in and ask for a sale right away. After saying 10 valuable emails, you could offer an urgent discount on a product or service. Only do this when you feel that they have received a lot of value from you and have gained your trust.

B – Number two is Effective writing of texts. Writing effective copy is probably the most important of all internet marketing strategies. These writing techniques should be used for your website copy, video scripts, blog articles, emails, and direct mail marketing. Think of your typical prospect or customer, and write as if you were speaking only to that person. Treat it like presenting an idea over coffee, as this makes the reader or viewer feel more involved.

Keep the copy spoken and jargon free. The viewer is always thinking “what’s in it for me” so just tell them. Instead of using the word ‘we’ we use the word ‘you’ a lot. For example, ARE YOU looking for a software provider you can trust? In this last example we propose as the opening line the problem that the person has. You can then elaborate by identifying a pain point, some reason why they have found it difficult in the past.

This helps them identify with you and makes them feel understood. Then you can offer the resolution, your product or service. Support functions with benefits. An attractive website is a feature. If that website converts viewers into leads and then into customers and that makes you more money, that’s the ultimate benefit.

VS- number three is Website Videos. Now, did you know that YouTube gets billions of views every day and is currently the second most visited website in the world after Google.com? More than 80% of people will watch a video on a website, compared to about 20% who will read the same content on that page. Additional research shows that people are 64% more likely to buy online after watching a video. Those are amazing stats that show YOUR prospects LOVE videos! So give them what they want! Just by adding videos to every single page of your website, you could increase its effectiveness.

Internet marketing is not that complicated, as long as you stay focused by following a sustainable strategy towards your ultimate goal of converting website visitors into buyers.