Online event management: the magic mantra for successful events
Posted On June 30, 2023
There was a time when managing an event was a nightmare for any organizer. A multi-person, multi-task job, event management used to be an elaborate affair with a lot of complicated elements to handle at once; regardless of the magnitude of the event. Ever since the concept of online event management evolved, there has been a complete paradigm shift.
Today, every business entity, whether it is a specialist event management company, a global corporate organization with a packed event calendar, or a non-profit organization planning regular fundraisers, thinks twice before of getting involved in an extensive manual process. event management. Online event management has brought a whole range of easy-to-implement functionalities, which they can use to streamline time-consuming jobs like registration, marketing, and payment management, thereby maximizing event attendance and ROI.
Many tools are available for free online that make event planning an easy task, as long as it’s a small one. There are online invitation sending portals through which invitations can be sent to potential guests, various GPS sites to inform delegates of the event venue, event scheduling sites to reduce the actual time organizing the event. event and social networking sites to attract more attendees However, all these tools do not seem to be enough when it comes to organizing a larger event with multiple sub-events, with long lists of attendees in each category. What comes in handy right now is an integrated platform that serves as a complete package for all aspects of event management. An online event management solution does exactly that. The following are some of the functions that this system performs:
- Sending invitations and attendance confirmations
- attendee management
- Manage digital waitlist to ensure maximum registration for a particular event
- Ensure first-class attendee relationship management
- Automatic synchronization of leads, campaigns and contacts in the familiar CRM platform
- Provide connectivity to standard third-party tools and software
- Post-event survey reporting
Online event registration is an integral part of the online event management solution. Here, the SaaS (Software as a Service) provider offers a comprehensive registration package, which allows registrants to access the standalone website 24/7 from anywhere in the world and register for the event without any problem.
Promotion plays a very important role in the success of an event. With this solution, an organizer can harness the power of social media and spread the word like wildfire. In this way, an event gets much-needed publicity and attracts many registrants who eventually become potential participants.
Payment management, revenue generation, and ticket sales also become a piece of cake when using event management software. There are multiple online payment options and an integrated accounting mode, allowing customers to make self-service payments and transactions at any time of day from anywhere in the world.
Online event registration and management solution usage is quickly becoming the order of the day. With events becoming a regular occurrence in today’s business world, it is sure to gain more popularity in the years to come.