Optimizing your YouTube videos for search engines

It is well known that online video marketing should be an essential part of your social media marketing campaign and your online videos should be optimized for search engines in the same way as your other online content.

Interestingly, one helpful tip that experts don’t seem to share often is to learn how to use SEO techniques in your online video marketing campaigns. If a video marketing campaign is really effective, it often has a way of going viral, which is exactly what you want when it comes to your marketing campaign.

How-to videos are a surefire way to increase your website traffic. It’s a great idea to include a call to action towards the end of your video to drive people to your website. You can include the call to action directly in the video thumbnail.

Once you have optimized your video, you need to embed it on your website. It’s a good idea to have a separate page on your website for each video you share with your viewers. Make sure you have good quality keywords attached to that video. You must be consistent with the description of the videos and post the same on Yahoo! Video, YouTube and Google Video or any other video website you use.

High-quality video SEO advice

When you start uploading a video to a video website, such as YouTube, a form will appear with a few options for you to perform. You will enter the title of your video and give a short description of the video, as well as the tags in the tag column. When it comes to video SEO, those are the three most important pieces of information. Once someone searches for your video, they’ll be able to see results with keywords that appear in bold in the “Title” and “Description” columns of the results.

It is also very important to use the same link building techniques that you use with your website and blog with video marketing. A good way to work on a link to your video is to encourage other bloggers to put it in their blog posts. You will find that there are many who will be happy to do so.

Choose keywords for your video

You need to choose the most attractive and appropriate keywords to promote your video online. Before you can choose the best keywords for your video, you need to do some research to find out which keywords are best for your purposes.

• Start by listing the words that you think are most closely related to your video in the text editor.
• Open a new tab or window in your browser and go to YouTube.com.
• Open another tab or window and go to the YouTube Ads Keyword Tool.
• Choose a keyword or keyphrase and copy-paste it into the YouTube.com search bar and click “search.”
• Then go to the tab you opened in the Ads Keyword Tool. The tool gives you the ability to target a specific country and language. Its default value is “United States”. Next, you’ll type your keyword in the box and click “Get keyword ideas.”
• In your results, you’ll see the number of times your keyword or keyphrase (in other words, the search term) is searched for on average in a month. After that, you should go to the search results from your YouTube.com search.
• You can determine what and who you’re up against by reading the number of results returned (in the top right corner) based on your search term and the number of people who used the same search term in their video titles and descriptions.
• A good way to reduce the number of competitors and reach more viewers is to combine keywords. Your new keyword combinations will make them unique. This will make your keywords more valuable and also bring you more valuable viewers.
• Once you’ve completed your search, it’s a good idea to review your keywords again to determine if you’ve missed any. Also, you can use related search words, which you will see below your search results. You will find those suggestions helpful.
• Another great way to get people to notice your video is to put your website link in the video. If your video is long, you might want to seriously consider breaking it up into short segments. In effect, you’ll create a series of videos that will draw people in and not only keep them tuning in until they’ve seen the entire video, but also convince them to visit your website.

Conclution

Online video marketing is an extremely important part of your social media marketing campaign. Optimizing your video title and description will get you the results you’re looking for: more viewers, more subscribers to your video, and ultimately more targeted, pre-qualified website traffic.

We are pleased to provide you with the valuable feedback contained in this document. Contact us at CompuKol Communications to learn more about how we can help you and your team.