Pinterest Business Tips: 8 Easy Steps to Dominate Your Niche on Pinterest

Pinterest for business?

You’re about to get some great Pinterest business tips. More than that, you are about to get to know some unique qualities of Pinterest. These qualities have created an incredible environment that supports and strengthens small businesses. They have made Pinterest the fastest growing global social network to date. How can a group of image collections help your company? You are about to understand how this works. If you truly understand the power available to you, you’ll want to gain a foothold in your niche…using Pinterest and these 8 steps to get started!

Why Pinterest?

This is a fair question. It is one that you must ask yourself to understand a full appreciation of Pinterest. A recent study provided by 3M Corporation showed that humans process images 66% faster than text. Ever heard the term “eye candy”? Pinterest tempts us with visual appeal. Beautiful images of a life we ​​want. Images of glamorous, witty, humorous, or simple products or services to enhance our lives grab us and absorb us. The proof is in the statistics.

The flow of traffic from social networking sites to online stores has changed in the last year. In a study of a fashion website, researchers looked at where the traffic was coming from. They also looked at how much sales volume was generated at each site. Analysis showed that the average amount of traffic generated by Facebook visitors to this website resulted in $85 in consumer spending. Care to guess the average spending amounts of Pinterest users? It was $180!!

Before last year, Facebook was thought to be “the” place to promote your business. However, from September 9, 2011 to February 2, 2012, the number of unique Pinterest users grew by 866%. People are drawn to more visual websites, like a moth to a flame. The more we understand about how humans process information and how it affects spending habits, the more businesses will see the value in Pinterest. To think, Pinterest was the fastest growing site to surpass 10 million users. Advertisers are starting to take this “kill time” site a little more seriously.

What is a typical US Pinterest user like? About 86% are women. That’s enough to quicken the pulse of entrepreneurs. Those who REALLY get excited already know that women have a say in how 85% of US dollars are spent. In addition, between 70 and 75% of users have a university education. Generally, the higher the education, the more stable the income and the more discretionary income available. Half of US Pinterest users had an annual income greater than $50k. More than half of Pinterest users have children. Most live in a Midwestern state. There. Most of the users of this site fit this woman. Now what?

This is what you were waiting to hear: 88% of users who pinned something on Pinterest bought an item they pinned. Additionally, 49% of users bought 5 or more products that they pinned or repinned.

Obviously, “she” is serious about her fixation. She not only likes what she sees. She BUYS what she likes. Retailers like The Gap saw the potential early on. The Gap takes beautiful photos of clothed women and puts them on their Pinterest board. He hits a rope with a spectator. She likes what she sees. She fixes it. She moves to The Gap’s website. She buys. She takes a look at The Gap’s Pinterest page and sees how the traffic is driving towards HUGE profits.

Pinterest Business Tips: 8 Easy Steps to Dominate Your Niche on Pinterest

1.) Start a Pinterest business account. A company can have a virtual store. Images of popular and trending products will make people salivate. Pinterest has a way for businesses to even include the product price for the pinned item. It’s not hard to start setting up your site.

2.) PLAN your design. Your pages are called Dashboards. On each board are the pins/visuals. Think about how to organize your business on these boards. There is not much more frustrating than disorganization in a store or online store!

3.) Create a board and start pinning. Pinterest has made it easier to move pins from one board to another if you don’t like the placement. (This eliminates all the reasons your boards are disorganized!)

4.) Share pins on Facebook and Twitter. Take advantage of your entire social network!

5.) Optimize your Pinterest site with SEO however you can.

6.) Add a “pin it” button to your website.

7.) Use high quality pins. Do your research on the photos that are most attractive. Wearable products sell better when displayed on a person than just on a surface. Use smiling models. Often, however, generic photos that do not include a face allow the “buyer” to see themselves with the product. Books on the psychology of sales have been written and updated. It is a worthwhile investment of time to research this.

8.) Use visual calls to action. If you’re selling pools, post images of not only the installation process, but also of families enjoying the pool on a summer afternoon. You are NOT selling a container that holds water. You ARE selling family enjoyment, family togetherness, and a social outlet that includes friends. Don’t overlook the images that sell.

Are you a service provider rather than a product provider?

You may be wondering, “How do I use Pinterest to sell a service?” Well, it works the same way. This is the best Pinterest business tip to remember: it’s all about driving traffic. Where? Return to the “base of operations”.

Here are a couple of examples. Let’s take a look at Denver’s Rocky Mountain Vitality Massage Pinterest page. Massage is one of those things that many enjoy but that are also particular. This is a simple and thoughtful Pinterest board. This Pinterest board was also chosen because every business has challenges to overcome. The legitimate spa and massage industry is no different. Through the proper use of images, these challenges can be turned into advantages.

This is the good thing about your page: Let potential customers know what to expect. They demonstrate the showcase from the outside and inside. Show a clean place. The images provide a relaxing feeling.

However, as a business tool, they could do much more. In fact, they are missing out on quite a bit of traffic. There is no limit on the pins. Keeping it simple is a good strategy, but just a few more photos of the rooms would have put viewers at ease. Some simple staging techniques to highlight the surroundings would have been a great help. Showing a client wrapped or semi-nude while relaxing, waiting for a massage, could have attracted more clients. It would appeal to people who have different comfort levels. Also, it would have been helpful to use an infographic from Pinterest to share all the services they provide.

Traffic Generator: They may even have posted a promotion or coupon to generate traffic. It could have been created to drive traffic from your friends and your friends’ friends. For example, you can ask 6 friends to do two things for you and your business: “1.) Like your friends to “follow” you on Pinterest, 2.) then ask them to go to your website to receive your monthly newsletter. .your friends do these two steps, then they will get a 1/2 off coupon for…X!” You get the idea.

Finally, this Pinterest page is not optimized for Pinterest and Google users to find your images. As a suggestion, at the very least, include a URL in each of your posts to encourage traffic back to your website.

Another example of a service:Pinterest board. Keywords must be included on the board and on each pin. How else will a board or pins be found? Think of the words that people will use to find you and include them in your pins. Include URL links in all your pins. Have around 200 characters of text with each pin. That usually earns the most repins. Finally, HIGH images are more likely to be repainted. That’s it.

There is much to learn. It can be overwhelming. Is it worth browsing this social networking site to find a way to use it? ABSOLUTELY! Remember, start small, with just a board and a few pins. You’ll soon be wondering how your business survived without Pinterest!