Problems and Solutions in Women’s Tailoring: Business Strategy for Success

Survey:

A sample survey was conducted among the young and old women of this beautiful textile city, Coimbatore.

this is the real ‘burning problem’ of customers in this tailoring industry. When this common problem is carefully studied and an exact solution is provided, the flow of customers to the innovator’s store could be greater.

Burning problems:

1. The first problem is that no one in the industry keeps the promise of delivering custom-made dresses on time. They are not used to being punctual.

2. Secondly, if the products are delivered on time, they will not be perfectly fine in terms of measurements and accessories.

Therefore, ‘perfection and punctuality’ are not embraced in all honesty. This is the only burning problem that needs to be solved in order to achieve peak performance in the industry.

Lakshmi boutique is prepared to perform the functions of a true performer.

Solutions:

1. The store manager has realized the importance of making blouses that perfectly fit the body line of the women in question. The beauty of the salwar kameez is based on the design of the collar and the quality of the workmanship with the aesthetics and the comfort of wearing.

The workshop took great care in selecting the artisan to work on the fabric with all the dedication to bring them to the desired level of finish.

2. Punctuality is a consequence of time management through the division of labor. Thus, the second problem was also solved by recording the delivery time and making a suitable work schedule.

These simple scientific management techniques enhanced consumers’ feeling of being lucky to have a designer just for them!

They know that ‘Lakshmi Boutique’ is dedicated to fulfilling the need of customers to be perfect and punctual at regular intervals and in emergency situations like events and social functions.

extroverted activity:

Focused solutions are expressed on billboards, posters, flyers and even business cards. Slogans reveal an advantage for customers.

“Perfect Blouses and Beautiful Salwars in 24 Hours!”

is the slogan that drew customers to the counter. They want quality dresses made to measure on time, not always in 24 hours, but in about 3 or 4 days. Extending service to needy customers based on these promises has become a topic of conversation among the village women.

Specialization Changes:

To begin with, ‘Lakshmi boutique’ is a specialist ladies clothing designer. Over time it automatically shifted, not towards diversification, but towards a sharp management factor. Almost all customers urgently required their dresses to enjoy the unique service. They may be branded as “rush customers” and may be willing to inadvertently pay extra charges.

The specialization thus changed towards time management in addition to the ‘skillful tailored tailoring’.

The tailor shop has secured a place in the hearts of some 800 permanent women in the textile city.

This case study reveals that in a small business there could also be problems for customers. If we study carefully, we can find some simple but extraordinary solutions. They would bring more satisfaction to the target customers. Over time, customers will become attached to the service provider and also recommend the store to their friends.

The blueprint for success: People problem > Critical analysis > Solution > Implementation of the strategy > Guaranteed success