Product information management is the next generation business strategy

Product information management is designed to centrally manage information. The information is related to various products. The main focus of this task is to sell and market products through distribution channels. This management system has been implemented by different entities such as websites, ERP system, printed catalogs and electronic data feeds. In the process, a central data set is used to acquire accurate, consistent and up-to-date information. In order to support different demographics, multilingual situation, and modification and adjustment of product information in a central catalog, product information has gained the highest importance.

The key to multi-channel success lies in PIM consistently. If data quality is poor in multichannel companies, that company cannot prosper for long. You cannot simply depend on the cleanliness of the product data. For best results, retailers, CPG manufacturers, and distributors want a comprehensive solution. In product information management, product information is mixed with strong capabilities for integrating data and governance.

Functional areas of the data governance case study include vendor portal, master data management, product data creation, digital asset management, business process management, business integration, and web access. Each of the activities has certain characteristics. For example, in digital asset management, raw products such as graphics, images, audio, documents, and video are centrally managed for easy finding and then formatting and adjusting according to requirements. In the case of business process management, it is ensured that each division and group in an organization follows the same or a similar process for maintenance and product creation. The ultimate goal is to improve operational efficiency. With the help of the PIM web interface, a simple, powerful and very fast web-based search is managed and as a result the company is able to create product information to drive sales and marketing.

The discussion on PIM will be incomplete if we do not take into consideration the cleaning of mro data. It is truly a fundamental service. Several factors, such as proprietary software, peer review, and standard operating procedures (SOPs) are taken together here to standardize, validate, clean, and improve customer raw data. After cleaning, the data is formatted to meet the particular ERP / CMMS / EAM configuration requirement in addition to rectifying character limitation, field type, and data handling. Possible duplicate records are identified during the cleanup process. There are three different levels in the MRO data standardization process: cosmetic cleaning, standardization, and enhancement.