Propose ideas for new product innovation

To successfully generate an innovation idea that leads to a unique new product innovation, a lot of time must be spent planning and brainstorming any useful thoughts or ideas, and staying focused on a brand or goal. One also needs confidence in one’s own ideas and courage to think through ideas and not dismiss them as not feasible. At the same time, the most important thing is not to have too many goals at the same time, but to work on one goal at a time to ensure maximum results.

One of the key things to consider before formulating ideas is to assess your audience or market for your innovation. Ask yourself questions like “what is the one thing my clients or audience would find irresistible?” “What will attract the most customers or audience? What would they love to see?”

Listening to your audience is the most important thing, since they are the ones who will end up using the products or judging the success of your new product innovation. Of course, this doesn’t necessarily mean approaching them with your innovation idea, but rather considering the product they like or would like the most, which can be noticed by paying attention to what they do. For example, what do they buy the most? What benefits them the most? What would make their lives easier?

Always keep in mind that your idea does not have to be complicated, it can be a simple idea and a simple product that will make people’s lives much easier or that will fascinate consumers. It may be that the simplicity of the product makes it stand out.

Sometimes you may need to get a listening ear on your innovation idea, someone or people who will be honest and upfront with you to tell you whether or not your ideas will work. These people will need to be experienced and quite knowledgeable, and not pleasers who will tell you what you want to hear. You may need to involve them in the brainstorming process, tell them what you want and ask them to give you ideas about how they would see the process being implemented. Let them think, research and help you find a viable and effective way to implement their ideas, so that innovation is successful.

Successfully managing the innovation process of new products and not the ideas, is an important aspect to get going. Having an idea is one thing, but once you’ve done that, don’t stop at the idea, instead focus on the development process. Set up stages and roadmaps for how you will go through the development process, which may involve planning cycles and developing scorecards that will help evaluate results.

Failure shouldn’t stop you or keep you from trying again, which brings up the question of determination. You have to be determined that your innovation sees the light of the market, otherwise it will die as a simple idea. Work towards the goals you formulated, sticking to your work plan with discipline to make sure you don’t sit in a certain phase for too long, but are always building a project towards your final product.