Real Estate Investing and Marketing: Creating Impactful Sales Material Using Slider Files

Another way to drastically increase your responses is through the use of swipe files. Swipe files are collections of past sales letters and promotional materials that have a proven track record of being effective, or that somehow grabbed your attention with their headline or some other feature that made them stand out from all the rest.

Collecting slip files is a great way to create an effective marketing message for your real estate investment letter, postcard, flyer, or any other promotional tool you use with your marketing plan.

How can I start a Swipe file?

• Save Your Mail – You can start a swipe file by saving all of your promotional mail, especially promotions that catch your eye. If it catches your eye, chances are it will work the same way with one of your prospects.
• Sign up for mailing lists: Look for ads in real estate publications and request to receive information or be added to a mailing list. In a short time you will start receiving promotions. Read all of their promotions and save the ones that appeal to you for your swipe files.
• Other Promotions: You can also save clippings from newspapers and magazines, websites, and other advertisements, such as promotional postcards. Be sure to take notes on why they appeal to you and how they can be used to create eye-catching sales collateral for your real estate investment business.

Organize your slip file

To create spectacular sales collateral, you’ll need to compile an extensive archive of marketing ideas. This means that, to save time, you will need to organize the file according to the reasons why the promotion caught your attention. For example, if you found a headline that caught your eye, start a folder that is specific to headlines.

Maybe something in the body of the message caught your eye, so start a folder for ideas taken from the body of the message on promotions you’ve received. The better you organize your swiped files, the more time you’ll save and the easier it will be to find ideas when you need them.

Create a slip file

You should add at least one or two ideas to your file every day and continually build on the file with new ideas. The more ideas you find, the stronger your swipe file will serve you as an effective writing tool. After all, you don’t have to be a professional copywriter to enjoy the benefits of a strong swipe file.

Please note that the purpose of your swipe file is not to steal others’ ideas and infringe copyrights, but rather to generate your own ideas to create effective marketing materials. Also, if you find yourself staring at a blank sheet of paper when it comes to starting your promotion, reading their swipe files will help stimulate your brain and come up with new and innovative ideas for marketing your real estate investment business.