SEO Search Engine Marketing: The 6 Best Methods

There are many ways to market your website on the Internet. Not all methods work for every type of website or business. However, there are some methods that will make your SEO search engine marketing efforts a success, regardless of your goals.

1. New and targeted content is a must! All the content on your website must be optimized for search engines. Every page, even your contact page, should have a keyword density of 2-3%. This is the only way to appear on the search engine’s radar.

2. Don’t stop at your website. Use optimization for all your marketing tools like classified ads, article submissions, blogs, and directory listings.

3. Target your pay-per-click ads to your particular area. Even if your business doesn’t have to be localized, you’ll find that your best customers shop local. Plus, you’ll also notice that you rank higher in search engines, get more overall traffic to your site, and pay less for pay-per-click advertising. This is because you have much less competition keeping it local than trying to compete on a global scale.

4. Use SEO search engine marketing tools provided by search engines. These are there to make everyone’s life easier, yours and theirs. For example, uploading an XML sitemap into Google Webmaster Tools does wonders for which pages on your site are and will be crawled most often. The more your site is crawled, the higher it will rank.

5. Update your website, classified ads, listings, articles, and pay-per-click marketing campaigns frequently. Depending on the type of website you are promoting, you should update your content at least once a month, if not more. If you have a blog, you need to post new and updated content every day.

6. The most overlooked method of SEO search engine marketing is to place certain meta tags. Each search engine has its own tag that can be placed on your website, telling that search engine how often to crawl your site. If your site has fresh, keyword-focused content every time your site is crawled, your rankings will skyrocket.