SEO Services – Useful Search Engine Optimization Checklist – SEO Beginner To Do List

SEO or ‘Search Engine Optimization’ is the process of improving the volume and quality of traffic to a website from search engines.

Search engine optimization will ensure the growth and prosperity of your business. When preparing your SEO campaign, you may want to consider the following guidelines:

Perform initial SEO measurements. Without these, you will have nothing with which to measure progress.

It is important to establish clear and measurable statistics at the beginning of any campaign.

• Look at actual traffic amounts over the last few months to get an average. This traffic rate will form a clear starting point for building future goals.

• Analyzes the current performance of the website in question for the most popular keywords and phrases. Take stock of all the good and bad artists; this will help provide information for developing the best strategy in the future. Try to include all the top search engine results, as they will invariably show different search engine positions.

Spend time researching which keywords are most effective and take a close look at your competitors

An in-depth analysis of all potential keywords will take time, but it is essential. The more time spent on this research stage, the better. The increased information acquired during this primary stage will prove fruitful in the coming months.

• Keyword analysis and keyword discovery should be seen as the backbone of any SEO campaign and will help lay the foundation for a successful campaign.

• Study who is ranking high within the SERPs (Search Engine Result Pages) and find out what keywords and metadata they are using. This research will help highlight potential niche areas that your competitors may have overlooked.

Set up the necessary tools for continuous website analysis, such as Google Analytics

• Get monthly reports highlighting your traffic flow, number of unique visitors, number of average page views and much more. Analytics will let you create custom reports to ensure you focus on the data that matters most.

• Make sure you have submitted an updated sitemap to all major search engines. Each will require a slightly different format, but this can be added using the provider’s web master tools.

• Continuous analysis is essential to measure the progress of your SEO and to inform your client.

Other SEO services startup tips to get you up and running:

• There are numerous free and paid directories that you must register with to help establish your website. The paid options are also worth considering, as this will help build some useful links to your site that will increase your online reputation.

• Make sure all your titles, headings, and meta data are keyword rich so that you will appear high on the SERP

• Submitting articles to the many article directories available is a good method of gaining valuable links to your site and earning their respect within your industry.