Successful Internet Marketing: Web Design

A properly designed web page will take you halfway to successful internet marketing. There are many free web design software programs available online: FrontPage Express, PageBreeze, and CoffeeCup, just to name a few. These free programs offer basic features that are good for beginners. You can upgrade to an advanced version when you gain more experience. I’ll leave the technical side of putting up a website to the software expert.

The success of Internet marketing is attributed to some important points about web page design, which are discussed below.

A successful web page usually uses a plain white background. This is a common secret among successful internet marketers. Look at Google and Yahoo. Their web pages are always plain and simple, with a white background. This proven style is a shortcut to successful internet marketing.

The look and content of your website should be tailored to your target customers. To earn the loyalty and trust of your visitors, you need to identify with them. A trading site should look professional, while a hobby site targeting young people can be casual and fun, and a dating site should look romantic and loving. When visitors feel comfortable with your site, they will come back often.

Keep website navigation simple. Avoid putting irrelevant information or products on the same site; this will confuse and frustrate your visitors. You have less than 10 seconds to engage your visitors before they decide to leave your site, therefore you need to make the most of these precious golden 10 seconds to sell your product. Provide focus and detailed information on the main theme of the site. Keep the title and first few lines relevant, and convey the message you want to convey. A well-written sales letter will urge customers to read on and convince them to sign up for your list or buy your products.

If your site consists of just a few pages, add a catalog feature to your page to make finding information systematic, direct, easy, and efficient. Catalog buttons allow visitors to find the information they are looking for without going through the entire website and make it easier to use. Always keep the style consistent across all pages to give a holistic feel.

The loading speed of your website and the downloading of information are important. Online customers who are used to speed don’t have the patience to wait for their website to load or download. They will leave the site if you don’t show up within the tolerable wait time, usually about 10 seconds. Always beta test your site before launching to identify and fix issues. Choose software and formats that offer faster download speeds.

Ultimately, projecting a credible image is the most important aspect of internet marketing success. Include a privacy statement in the opt-in box to make it easy for readers to give you their email addresses and names. Use PayPal and ClickBank as payment methods to increase the credibility of your site and instill trust in the customer during the purchase process.

A website that adopts the simple tips above will lead to successful internet marketing in no time.