Teleseminar Marketing Funnel #2: Free Telesummit to Paid Class, Upsell to Private Coaching

If you have a large following for your blog, newsletter, tweets or forum posts, this is one way to funnel those followers into lucrative teaching and training services. It involves the use of multiple teleseminars, which are free or paid topical conference calls, as well as leveraging other people’s expertise and followers.

You may be wondering why experts agree to participate in such teleseminars without being paid for their presentations. The answer is that experts know that a well-promoted and well-executed telesummit exposes them in depth to people who haven’t heard of them yet, who can then opt-in to their marketing list, buy their books and other products, and become their customers. new avid followers.

Here are the steps to follow for this teleseminar marketing model.

Step 1: Set up and moderate a free teleseminar series, or telesummit, with 6-12 relatively well-known experts related to a topic you work on. Typically, telesummit sessions are held within a concentrated time frame of one or two weeks. Each session consists of a one-hour interview in which you ask one of the most well-known experts questions.

You will need a website or web page that features your telesummit topic and provides photos and biographies of the presenters and descriptions of your sessions. Known experts are expected to advertise the free series to their lists, and you make it as easy as possible for them by providing them with emails that they can quickly personalize and send to their followers.

Your experts receive commission on any additional sales from those who sign up through your link. They also have the opportunity to make a short sales pitch at the end of the interview.

Encourage attendance at free telesummit sessions by sending reminder emails before each session. You may wish to provide links to recordings of these sessions for those who missed one or more of the calls.

Step 2: As the telesummit draws to a close, invite all teleseminar series participants to a paid class with you that is related to the theme of the telesummit but dives into a deeper topic area. If everything went according to plan, you have a list of engaged and motivated participants, both from your own list and from the experts who spoke at the telesummit sessions. Those on this list know and trust you because you moderated all the expert interviews. Send repeat pitches for the paid class to Telesummit participants until the class is full.

Step 3: When people sign up for the paid class, they’re also offered expensive private training with you on the same topic. Be sure to limit the number of private training spaces so this presents a rare and valuable opportunity for deep learning and personal development. After the paid class is over, submit additional pitches for the private training option.

Someone I repeatedly observed using this marketing funnel charged $197 for a six-session paid telecourse after the free telesummit and $1997 for the private training upsell. It was very profitable for her and it might as well be for you too!