The bigger the better! Advertising on every door Direct mail

For any business, large or small, what matters most is effective marketing that results in sales. The techniques employed are very important in determining how many new customers will ultimately order.

For decades direct mail has been the dominant method of advertising for virtually every industry. Radio, television and internet strategies are also effective, but nothing is more interactive than putting a physical offer in the hands of a potential customer. You can turn off the television, radio, or close an Internet browser, but you can’t “turn off” a direct mail offer.

With this simple fact in mind, Every Door Direct Mail™ (the US Postal Service’s popular new program) provides all business owners with the tools they need to find new local customers quickly. The EDDM service is the ultimate way to deliver oversized flyers, brochures, postcards or takeout menus to “every door” in your target areas.

A general rule of thumb that every direct mail advertiser should follow:
“The bigger the ad, the better the response.”

Flyers should be designed with the consumer in mind. When you go to get your mail every day, you instantly notice the biggest senders first. Jumbo-sized magazines, catalogs and brochures grab their attention instantly. While smaller envelopes and cards are noticeable on a secondary level. Business owners need to put themselves in the consumer’s shoes and think about what kind of information will “get out” when sorting mail.

Sending out huge, full-color flyers will increase your visibility while increasing the amount of space for your text, photos, and offers. then there is more space for all the information about the service to fit. The only thing more important than the size of the flyer is the offer itself. Naturally, the larger the brochure, the higher the offer can be.

So the next time you’re planning a marketing campaign for your business, take advantage of the new and successful Every Direct Mail Program™ and send out huge flyers to specific local areas. Your sales will increase and you will build a more credible reputation locally.

Remember, it’s better to send out 5,000 giant brochures than 10,000 small brochures.

Good luck, start planning your next direct mail campaign today!