The global language of e-commerce: how translation professionals open the doors to new global clients

What is the global language of electronic commerce? It’s certainly not a shocking revelation to learn that the answer is English. Today, we can conduct business around the world so quickly that completing a call or transaction between the US and another country happens faster than physically driving to a local business, walking to a neighborhood store, or sometimes , faster than a response from a directory assistance operator. For global marketers and marketers, these opportunities to conduct business are virtually limitless. However, there is one consideration that can slow down access for businesses. English, while the global language of e-commerce, is still the second language of a large percentage of the world’s population.

In the US alone, just from the 2000 census, 18% of the population over the age of 5, this means 47 million people, speak a language, other than English, at home. Spanish, Chinese and French are the top three. Around the world, French is spoken in countries on five of the seven continents. Although Spanish is the primary language in the countries of the South American continent, just over 10% of households in the US also speak Spanish as their first language. Could these be your potential customers? Or, should I ask you if you would like to include them in your client or client database?

Anyone in business today understands not only how critical communication is to building customer relationships, but also to reaching specific target markets. Several years ago, ATT noted in one of its annual reports the value of long distance for two specific ethnic groups and developed advertising that reaches those markets in their language. Banks, car dealerships, public agencies, hospitals, private companies, retail chains, and more are improving their own communication tools, all in an effort to be Easy to use to customers whose primary language may not be English. I called corporate customer service departments, and while I was waiting on the phone, I heard directions being offered for people to continue in English or another language. The user manual of my cordless phone is prepared in English in one direction. If I reverse the book, it is in another language, Spanish. Each of these companies or institutions share a common theme: creating access to services and/or products for more than primary English speakers. But they did something else in their movement to strengthen their own communication skills. A strong, strong statement is made to these potentially new customers, that they are valued, their heritage is respected, and they are welcomed without the wall that different languages ​​sometimes create.

Would you like to offer your services to the 28% of the French population that accesses their website from their mobile phones? What about the people who frequent 16,000 hotspots in France, which by the way ranks sixth for WiFi hotspots? Would you like the opportunity and the ability to communicate your products and services with people whose first language is French and Spanish, comfortably and effectively? Would you like to see language barriers removed to enhance your skills, eliminate cultural misconceptions and the unconscious use of insensitive language? informal language errors?

So how are you reaching this abundance of domestic and global leads? A successful and efficient first step is to secure a translation service. These are professionals who translate your documents, such as sales material, information, addresses, and your business statement, into another language. You need a translation service that gives each project a personal assignment manager. A professional service that has translation specialists, whose first languages ​​are not only French or Spanish, but are also certified by the American Translators Association. Translation Professionals has all of those service features plus a reasonably fast turnaround time. They are experts in this field. Let customer doors, customer markets, new national and international markets open for you.