The impact of web design on your online marketing

Many business executives don’t realize the value of web design when it comes to marketing performance. In fact, it can make or break your campaign, especially if you are marketing online. Your company’s marketing might grab viewers’ attention and get them to take action, but your web design determines whether they’ll make the purchase.

Some powerful arguments that prove that design is important in a marketing campaign are the following:

According to studies, 75% of Internet users say that based on the design of a business website, they could tell if a business is credible. Apparently, people tend to buy from businesses that have good credibility. If your website has a bad design, you are more likely to lose customers. Therefore, you need to make sure that your website reflects your business as legitimate and trustworthy with the help of a good quality design.

Another strong argument regarding web design is that it directly influences conversion. Making a few changes to web page design elements for a marketing campaign can greatly improve conversion. In terms of ad channels, just a few small conversion improvements can allow you to outperform the competition. When you make more profit from advertising, you can invest in more ads and drive out other promoters.

Even if you advertise offline, people will search online to see your website. This shows that your website serves as a digital business card. You need to make sure that your web design also reveals your marketing efforts. When a visual presentation isn’t organized, your marketing won’t have the impact you expect. Therefore, it is best that your design is consistent, so the conversion of prospects will continue from the first offline contact.

When it comes to further conversion, make sure your website clearly states your brand message. Since a visual presentation plays an important role in your brand’s core message, your web design must be able to convey a lot about your brand. In essence, you want your website to leave a good first impression that lasts.

Design is not just the visual presentation of a website, it is much more than that.

Web design is made up of the site architecture, user interface, and usability that lie below the surface. Once you improve these aspects, you will spend more time on the site, lower abandonment rate, more referrals and better conversion. You need to put more effort into improving these design aspects to get the most out of your marketing campaign results.

Now that you have gone through the points above, you know the importance of web design in a marketing campaign. It has a direct and indirect effect on the effectiveness of a campaign. For this reason, opting for a quality design is a good investment if your site is not performing too well at the moment.