The importance of "Self-knowledge for entrepreneurs."

Since Tim Ferriss published The Four Hour Work, in which he introduced the business concept of lifestyle, many people have pursued the same dream.

It is quite attractive, right? Start a business, automate it, hire a virtual assistant and earn money while you sleep or travel the world.

Everybody wants that. That is why many people have taken it upon themselves to teach you how to do it. They say things like:

“Do these 20 things and you will earn six figures.”

“Take this online course and you’ll easily get rich without having to strain!”

“I travel the world and earn 100,000 passive income a month. This is how I do it.”

But entrepreneurship is not easy.

Have you thought about starting a business? Maybe you are fed up with 9-5, want more freedom and be your own boss?

All valid reasons to start a business. But you need a little more than that.

I have read that 96% of companies fail in ten years. so i googled it. It appears that it is not supported by research. Probably one person claimed it once and everyone else copied it.

But there is some truth in that statement. Entrepreneurship is a long-term game.

Do you want to start a business? Or are you an entrepreneur?

The latter is something you do for the rest of your life. I started businesses that failed in the past. But I am still an entrepreneur. You’ll see?

Entrepreneurship is not something you do; it is something that you are.

The question you want to ask yourself is: “What am I?”

This article may be about entrepreneurship, but you can apply it to everything in life. Building a strong career or business requires self-awareness.

In Letters From A Stoic, Seneca writes:

“You must consider whether your nature is better suited for practical activity or for silent study and reflection, and lean in the direction that your natural faculty and disposition take you.”

Too often, we do things for the wrong reasons: money, reputation, coldness, outside pressure.

But in life, it is much better to follow your nature. Of course, to do that, you must first know your nature.

Then build your life around what it is, not what you or other people want it to be.

For example, I have always been an entrepreneur. When I was a kid, I always had problems. I remember copying CDs, printing brochures and selling them for half price. It’s not particularly legal, but hey, I had no idea at the time. That is what I am.

Who are you?

Ask yourself some questions.

Why do I want to start a business?

Am I interested in entrepreneurship or am I just attracted to the result (freedom, time, money)?

Do I want to learn the skills I need to be successful? As an entrepreneur, you need basic knowledge of everything that happens in your business.

If you are thinking of starting a business, try talking to a few entrepreneurs in your area. Ask what they do on a typical day.

Make a decision after careful consideration. Not after watching a video of an idiot pretending he’s living “the” life. Or after looking at some motivational quotes on Instagram.

That is not entrepreneurship. That is a fantasy.

Starting a business is hard work. But it is definitely not impossible. And anyone who proposes it can make it happen.

Just take the time to think about what you are. So, start small. Don’t make it too complicated. It took me two business degrees to learn this simple strategy:

Research: Is there a need for your product? If it doesn’t exist, it’s probably because people don’t care. Nothing is new in this world.

Create: Stick to one product / service. You don’t need complex stuff with 10,000 variations.

Sell ​​it. Yes, entrepreneurs are basically salespeople who work for themselves.

That is all. And always repeat the same process if you want to present new products. I “