The importance of understanding and analyzing web analytics

Website traffic is simply the number of visits or visits to the website in a particular time interval. The total number of hits or visits to the website is the basic analytics or website traffic for any website or blog. However, modern digital analytics systems include much more complex, advanced and larger attributes and elements in website traffic.

Why study and analyze web analytics?

This question might be on your mind: Why study web traffic? What would it offer me or my business? The short and simple answer is that studying web traffic can give you immense and deep insight into the performance of your online marketing campaigns or digital branding, and in turn help you reshape your marketing strategies to better fit to your goals. However, the study of web traffic offers more than what you expect from it. It gives you deep, detailed insights or data you can trust. It allows you to see where your visitors are and where they are coming from. And it also gives you insights into your online sales, marketing, brand, and geographic reach.

Let’s take a look at what you can get from web analytics in detail

Know everything about your website visitors

Web analytics provides you with detailed information about your website visitors. You can know how many visitors visited your website and how many times during a given period of time. In addition, you can also know where they come from: your geographic data, such as your country/region, city, etc. and their frequency of visits to your website.

Know how they got to your website

You can also find out how they got to your website, i.e. if they got to your site via a search engine by searching for a keyword or if they opened your website directly in their browser or via email links or any other referral link, such as newsletter link, online advertising. link etc Modern web analytics tools allow you to see where they are going on your site. This is also known as website visitor behavior.

Know what they did while browsing your website

Apart from this, you can also get a report about a visitor’s activity on your website. Many modern web analytics tools, such as Google Analytics, provide advanced analytics features that can track visitor activity and provide you with reports on each and every visitor that visits your website or blog. You can get details about a visitor’s journey on your website from one page to another from landing on your website to leaving your website.

Online revenue measurement

While you can learn about your visitors, their behavior and preferences on your website, what else can a modern web analytics tool give you to help you better market your business? Income measurement! Yes, tools like Google Analytics and many others provide advanced web tracking for eCommerce websites so that you can gain insight into your online sales and can track your online sales. Features like goal tracking, ecommerce tracking, etc. Help businesses get sales reports for websites as long as you have set up the analytics tool correctly and installed the analytics code on your website accurately.

And one more fabulous reason!

Advanced analytics tools like Google Analytics are so robust that they can track the technology or device a visitor uses to navigate your website. Thus, you can get a report on how many visitors used desktop/laptop computers to browse your website and how many used mobile phones, smartphones and tablets while visiting your website. This is very important data as the world is going mobile. By analyzing this data, if you found that you have a large number of smartphone or tablet users as website visitors, you may consider turning your desktop website into a responsive and mobile-friendly website to attract and engage visitors and convert visits into potential customers.

By studying all of this data and insights, you can better define and implement online marketing strategies and campaigns to improve your overall marketing performance.