The interview of Hamlet Batista

Over the years, Hamlet Batista has established himself at the forefront of the SEO world, through his insightful blog, Hamlet Batista dot Com, and of course through the development of his state-of-the-art SEO software program. generation. Hamlet is also a published author on search engine marketing and the CEO and founder of Nemedia SA, his software development company.

Hamlet was kind enough to answer a few questions for us, and we really appreciated the information. We hope you do too!

Interview with Hamlet Batista, CEO and founder of RankSense SEO Software

1. When did you first get involved in SEO?
[Hamlet] I started in 2002 working on my own sites.

2. The biggest SEO achievement?
[Hamlet] Continuously rank my websites on the front page of Google, at the top of the page for very competitive and profitable search terms like Viagra, payday loans, etc.

3. The best source of SEO information on the web?
[Hamlet] A couple of the best free SEO information sites for someone new and experienced to SEO that I would recommend are Dan Thies’ “Quick Start Guide to SEO” and SEOmoz’s “Beginner’s Guide to SEO”. For ongoing news and search-related news, I’d recommend Danny Sullivan’s “SearchEngineLand,” along with sites like “Search Engine Watch,” “Webmaster Central,” and “Sphinn,” which are also a great way to keep up with what’s happening. latest in the search for news from the marketing industry.

4. Some sites that we would find in your favorites?
[Hamlet] The ones I mentioned above, especially the Sphinn home page which gives a great overview of what is recommended as some of the best articles in the search and social marketing industries. Also, subscribing to the search engines “Search Cap: A Day in Search” provides excellent coverage of what’s happening in the industry.

5. What is the best advice for anyone starting a new SEO project/career?
[Hamlet] Don’t quit your day job! I’m actually kidding. SEO is a great and fast-growing option for a new career or your own project, however, it now requires a great deal of effort and hard work.
That said, I would recommend:
– Using some of the recommended sites mentioned above, learn the basics of SEO and PPC. Read as much as you can on the subject, subscribe to our communities, and above all, never stop learning.
– Start with the construction and promotion of your own site. Pick something that interests you, and then find related affiliate offers that fit your site’s audience.
– While you’re waiting for your SEO efforts to kick in, start by promoting your site using PPC on Google, Yahoo, and MSN (keep in mind that different search engines are more effective depending on the type of products you’re promoting). This will help you quickly learn how to search and determine which combinations of keywords, ads, and landing pages bring the best results (especially since you’re paying for it).
– At the same time, optimize the website for the best performing keywords, starting with those hidden and less competitive keywords for which you can rank better.
– Critical to the success of a new site is the ability to develop compelling content that will help attract links to the site.
– Once you have successfully implemented what you have learned and achieved some success with your own efforts, it will give you the experience, results and confidence to demonstrate your SEO skills to your potential clients.

6. Most read blog (not including yours).
[Hamlet] esfinn.com

7. If you weren’t working on SEO, what would you be doing?
[Hamlet] I would be developing new software products. I have loved building our SEO software and look forward to developing new software products that complement and deepen our product line. In a nutshell, I love software development.

8. Suggestions for anyone who has fallen for your Google PR?
[Hamlet] People put too much value on page ranking. If their traffic levels are the same, they shouldn’t worry too much about it. Otherwise, if traffic levels drop, in the short term implement paid advertising (PPC) to compensate. In the meantime, check what you did on the site that may have violated any of Google’s quality guidelines and fix it.

9. SEO results can take a long time… what is the “light at the end of the tunnel” for you?
[Hamlet] When you start getting quality, high-converting traffic to your site by targeting hidden keywords and “low-hanging fruit.” There are many profitable keywords in the long tail that your competition has probably missed. Taking the road less traveled, not targeting the most searched keywords (which is what most people do) and working on those hidden keywords and hardest to find keyword phrases that will result in targeted, profitable visitors landing on the website. site.

10. How can SEOs get “a head start” in the SEO market?
[Hamlet] Learn from the experts. Read as much as you can about SEO and constantly test and measure new ideas. Above all, do things right, don’t take risky shortcuts and focus on results.

Thanks for your time, Hamlet.