The role of Big Data in content writing

Did you know that most of the information you consume now was created in the last two years? In the next two years, about 1.7 megabytes of information will be generated every second for every human being in the world. That’s great for content writing services that take these vast amounts of data (called big data) to create compelling content. And when relevant content increases traffic to your site, more advertising opportunities arise. In turn, content writers contribute to this huge pool of information.

But when big data drives numbers, sometimes content writers get carried away by wanting to cater to how algorithms increase their click-through rates instead of bringing in actual compelling content (which also creates traffic and increases CTR). The purpose of content writing is to promote a product or service with relevant and compelling content. Seems pretty easy, right? Most of the time, it’s hard to find original content.

This is how Big Data can help generate topics for content writing.

1. Comparison of statistics can foster new information

Big data includes information that can be used for analysis.

Online dating site OKCupid, for example, used five years of data to analyze the link between race and attraction, the dating preferences of men and women, and how they have changed over time. The data served as information for further analysis and was a good attempt to understand the preferential profile of the users. Content-wise, it all checks out: you presented new (possibly interesting) information, opened the doors to new discussions about racial preference in dating, while continuing to promote your service.

2. Big Data lets you know which audiences to target with your content

When you find your voice as a content writer, you can use segmentation to find your target audience through demographics like age, gender, ethnicity, employment status, education, income, location, and interests. Armed with this information, the content you produce serves both you and the consumer as a two-way street. You can better understand your customers and respond to their needs, while your target consumers will know about your products or services and are more likely to respond to you than when you write to just anyone.

3. Big Data helps you create a human profile

Large volumes of data can help your site’s SEO, but remember, at the end of the day, the content you generate isn’t for machines, it’s for people. Similar to the number above, you can use statistics to build a profile of your target audience. Humanizing information can help you communicate issues more clearly with your audience, which is actually human.

4. A collection of Big Data generates new knowledge

Writing content itself is challenging, even more so when you’re trying to make it interactive for your readers. Since data commonly originates from three main sources on the internet (broadcast, social media, and publicly available sources), asking your readers for feedback or feedback can help generate more information and even spark other ideas for content, while still being faithful to its content. marketing strategies.

Big data has changed our world of information gathering for better or worse. However, we can be sure that this helps marketers with content writing. If you want to invest in content writing but have questions about how to make it work for your business, there are content writing services that can help you with your needs.