Unique selling propositions for the fashion business

Any business plan has the three magic letters USP (Unique Selling Proposition). Before any creation of a new design or series for the season, it is essential to brainstorm the look of the launch collection. This is a pretty big process where team leaders attest to various issues and the decision maker finalizes a project. In a creative field, such as fashion design, these management principles are difficult to apply. But to survive in today’s competition, this is essential.

The USP can be a color, an item of clothing, or simply an exquisite dupatta or jhuttis for men. Dramatic projections on the ramp of a fashion show are not reality. This is known to everyone, and therefore such creations without the accessories are regular sales. It is extensive work on the part of your marketing team to decide on the launch product. Maintaining the brand is essential. In a desire to increase sales, brand positioning should not be compromised.

Once the fashion brand or designer has gained recognition, its reputation is unquestionable. Fashion design is not simply about influencing and begetting page 3 customers. It is an era of awareness and reaching far for your sales. The niche clientele is a fleeting lot and succumbs to anything new. Hence the need to reinvent itself.

Originality sells! The brand sells! And also distinguished complete works. The mannequin outside your store is impressive, but the reality should match. Sizes should be well stocked when you are sure of your sales. Promptness and proactive customer care are necessary for business.

It is important to work on the whole look. Hire an expert stylist with draping experience to help clients choose the best. Investing in a good advertising agency secures the brand and also culminates in sales.

Planning, research and cultivation of new styles serve to maintain a USP. If your USP is cotton and linen, try sequin or pearl embellishments this season. Coordinate the same with pointed shoes (a comeback trend) with similar patterns and work. Complement well and tie with major jewelry brands.

Promote the showcase, videos on ramp and catalogs at reception. Choose a featured billboard space based on your clientele. Do not load too much information in the press or television. Let the creation speak for itself!