Using corporate art to enhance that first impression

Get that first impression right

Ask any business and they will tell you that it is vital to make a good impression on any client when they come to visit their offices, especially if it is a very important client and the potential business is of high value. To achieve this goal, many companies locate their headquarters in impressive areas of the world’s capitals, London is no exception.

A higher zip code is not enough

However, a ‘fancy’ address is of no use if the offices themselves don’t impress, so the exterior of the buildings is often made to look a bit special, while the reception area is outfitted to impress. the big. The receptionists, male or female, will be handpicked and specially trained in the art of making any visitor feel at home and there will also be tea, coffee etc, perhaps served on first class china or glass.

Corporate art is the answer

But there’s more to making a room cozy than just coffee and a lick of paint, no, to make a room truly special and “say” something about a business, the right office wall art can make a statement. difference. Corporate art is therefore an area of ​​growing importance. Some companies choose to invest in artwork (this is sometimes considered a better investment than stocks), but others choose to have photography or other graphic artwork on their walls.

photographic work

Photographic works of art can be truly impressive, images of a cityscape are especially popular in offices these days. Finding the right image isn’t always easy though, and that’s where the experts come in, requiring expertise in selecting the right image, modifying it and adding any necessary graphics, and one in printing and installing it in just the right way.

Show off your past successes in style

One way to use Corporate Art effectively is to use photographs of past successes. These could include previous installations of company-supplied equipment or photos of the company receiving awards for services rendered. Too often you see shots from television commercials, along with photographs of whatever celebrities have been involved in sponsoring the business in the past.

But how much wall do you cover?

The question often asked is how big is the size of your corporate wall art, does it cover all the walls in the office or just use “regular” sized photos. In all cases, the size of the wall art will be decided based on the impression you want to make, plus of course the subject matter of the photographs being used. Cityscapes, for example, are quite capable of covering an entire wall, while images of an electrical generator installation are perhaps better if made smaller.

To frame or not to frame

The framing of any photograph, oil painting or graphic artwork is, of course, a vital part of displaying the image in question in the best possible light. Again, expert advice is needed and in some cases you will be advised not to use a frame at all, as unframed artwork is very popular these days.

So when choosing the artwork for your office or venue, think about what message you want to convey to your visitors and then talk to the experts, you will be amazed at what they can come up with and the difference it will make to your business.