Using Facebook to promote your business in 5 easy steps

Facebook can be used to promote your business by creating an official page. You can open a Facebook business account that has limited privileges, or you can use your personal account to create a business page. Facebook only allows one individual account and it is a violation subject to your account being terminated if you create more than one account.

If you choose to attach a business page to your personal page, you can promote your business to their friends by suggesting that they “like” your page. Whether you use a personal or business account, you can promote your business with ads.

You can mix your personal and business page by sharing posts, photos and sharing with friends or you can keep them completely separate. This is determined by your security settings, how you post information, and who you confirm as a friend. If you’re worried about what family or high school friends are going to post on your wall, consider keeping your accounts separate by not sharing information with each other. To learn more about business accounts, go to the Facebook Help Center and search for Business Accounts.

Now let’s move on to business promotion:

1) Create your Official Page. This page can be linked to your personal page or can be created as a business account. Business accounts have limited privileges. To make an official company page, you will need to have a business or personal Facebook account. If you currently use your Facebook account to connect with family and personal friends, consider keeping the pages separate. It is possible to have all your “friends” under the same Facebook account by managing your security settings, but it requires you to manage your account. You don’t want things posted on your wall that are inappropriate for your business friends.

2) Create your official page for a local business, product or group. Keep your brand in mind when adding character to your page. Your business brief and logo are essential to branding. You can add more detailed information and photos to give it more personality. You can be formal, keep it light and lively, or anything in between. If you need ideas, go to other Official Pages of businesses in your industry or area. Don’t try to be like another page or site, just use it as a way to spark your own creativity. If your page is going to be a group effort, make sure you set ground rules and have one person in charge of brand monitoring.

3) Post on your company wall. If you have a blog, you must link or add your posts to Facebook. If you’ve decided to post photos, upload flattering photos from company events individually or in albums. Keep it interesting and mix the types of posts to attract your fans. How often you post is up to you, but once you start, make sure you stick with it. Start with once or twice a week to test the time commitment required.

4) Promote your company page by suggesting it to your friends. Facebook recently replaced the “Become a Fan” button with a “Like” button. Not everyone likes the new terminology and the debate about what it is to be a fan or to like a page continues. For your company page, the important point is to get people to like and visit your page. Provide useful information and use it as a way to generate visits to your blog or website.

5) Promote your company page with an ad. You can buy impressions or clicks and choose your target audience. You can create ad variations to test your marketing campaign using different logos, text, and demographics.

Here are 5 easy steps to start promoting your business with Facebook. Experiment to see what gives you the best interactions. The Insights box, visible to administrators, gives you an indication of the amount of interaction with your business “friends.” And a good like deserves another. Go to businesses you know, bookmark their Pages, and like their posts to get started.

If you have questions or suggestions on other topics, please leave a comment or contact me at [email protected].

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