Website Designer: Main Roles and Importance of a Designer

If you want to generate more traffic to your business website, you have to put a lot of effort into creating at least one good design yourself. If you don’t have natural talents in arts and design, perhaps you could hire a website designer to do the work for you.

Basically, the importance of having a website designer for your website is that it will go a long way in making your website look attractive. In addition, you can also tell the designer to create or redesign your visual features so that the result pleases not only you, but also site visitors.

A website designer does not need to worry about SEO (search engine optimization) as their job is to create and design an amazing website. If a website needs to be optimized for search engines in addition to having an attractive design, SEO would be a separate job for an SEO company or individual, unless the designer knew how to do SEO and website design.

Actually, there are many roles that a professional website designer could have. In reality, the variety of work you could accept may also depend on the type of job you have, whether you are only paid on a project basis or on a long-term basis.

For a contract designer, your tasks will primarily consist of designing the website and making it more attractive and appropriate for the type of business that owns it. For example, if a security device company owns that particular website, you may need to incorporate visual elements that signify security, such as cameras, stun guns, etc.

This description is actually generalized. To be more specific, the designer is expected to present an eye-pleasing integration of the interface, buttons, background, and icon design. In fact, it is expected to make a good combination of all the variables of the website and to appear as a single unit.

However, for a long term website designer, job descriptions may vary slightly. The good thing is that if you are a web designer for a certain company, you are expected to do contract designer jobs in addition to other additional tasks.

Since they hired you for the long term, they should expect you to maintain the current integrity of your website design. Along with that, you should also be able to improve (worse not) the current design that the website has.

In some companies, they may ask their designers to update and change their site design from time to time so that website visitors can see some variations and search engines see some activity. Webmasters can also ask their web designers to change the layout of their pages seasonally. Let’s say it’s Christmas season, so the designer would have to make visitors feel like it really is Christmas when they visit your website.

Changing the theme of a website can sometimes be a problem for the website designer as they may not have set the website to update easily and these changes can be costly.

This is why it is important to agree on the changes to be made to the website before the website designer starts working on it.