What are the different types of online marketing?

If you want to be successful with online marketing, there are many different types of marketing that are important to understand. Each type of marketing requires specialized knowledge and understanding to ensure that it is effective.

Here’s an overview of the various types of online marketing you need to know about.

1.Search Engine Optimization

Often shortened to SEO, this type of marketing covers two types of SEO. First, there is on-page SEO which refers to the optimization of each page of your website, social media profiles, blog sites, etc. with the terms, navigation, keywords, headlines, etc. correct.

The other type is off-page SEO, which deals with these same things outside of the pages you control. For example, guest blogging, forum commenting, and anything you can do to get authoritative links to your website and other online real estate are important for SEO.

2. Pay Per Click Marketing

This is really an advertising concept, but for these purposes we include it here. Often abbreviated PPC, this consists of any ad you buy that charges you for every click a potential customer makes on the ad. The ad takes the potential customer to your sales page or landing page.

3. Email Marketing

One of the most lucrative of all types of online marketing, email marketing is done through the use of email marketing software like AWeber.com or MailChimp.com. The software helps you stay compliant with the law when it comes to email marketing.

4. Marketing in social networks

Any marketing done on social media that drives members, likes, and connections to your product funnel is social media marketing. Social media marketing works best when you are committed to interacting with your audience.

Relationship and Community Building Marketing

Thanks to forums, message boards, social networking groups, and more, you can now create a complete online community that allows you to reach out to them and build relationships with them. Relationships are very important when it comes to online marketing.

rental marketing

Today, you should also consider marketing to your local location, but you don’t even have to book a flight to market to many locations using the right search terms and targeted content. If your audience is located in a specific location, you can focus all of your online and offline marketing to that location.

affiliate marketing

This is an effective way to get a legion of fans to do a lot of marketing for you. An affiliate signs up to use their tools to market their products and/or services to their audience, and for each completed sale they earn a percentage. You will need affiliate software for this, such as aMember.com or JVZoo.com.

Content Marketing

This type of marketing consists of all forms of content such as videos, blogs, white papers, articles, eBooks, eCourses, email series. Anything that consists of content in all its forms is content marketing.