What is the SEO? How its work
What is the SEO?
What is the SEO? Search engine optimization is a method of enhancing the quantity and quality of site traffic from search engines like Google, Yahoo, Ask Jeeves or Bing by means of search engine marketing strategies. SEO aims at optimizing search results by targeting a key market niche. SEO targets free web traffic rather than paid web traffic or direct traffic.
Search engine marketing strategies can be broadly categorized into two categories, namely on-page and off-page. On-page SEO helps in improving the popularity and visibility of a particular website by optimizing content for search engines, making use of rich media (Flash, Video, and RSS) applications, including directory listings, internal links, social networking etc. Off-page SEO deals with link building, search engine submission, search engine optimization of hyperlinks and directory submission. In simple words, SEO is an off-site technique that makes a particular website popular and visible over the Internet.
SEO mainly deals with select keywords and keyword phrases. The more the search volume for a given keyword, the higher will be the ranking of that keyword. There are various programs offered by SEO service providers to choose the right set of keywords or keyword phrases. These keywords are made popular by using them in the titles, meta tags and other HTML elements of the web pages. Keyword selection is done taking into consideration the volume of searches performed for that particular keyword over a certain period. The most searched keywords are used for the first two weeks of a new site and thereafter, the set of keywords used on the whole site are reviewed and revised periodically.
How its work
When the first set of keywords or keyword phrases are not producing any result, other sets of keywords may be used for comparison and tracking purposes. This way, the number and quality of incoming traffic will be tracked. Eventually, you will come to know what is the best SEO. However, the results of SEO vary from one website to another. This is because the traffic coming through search engines differ from each individual user, even if they have the same keywords or key phrases.
A professional SEO analyst will analyze your ranking to know what is the SEO? For instance, a search engine ranking report will show the exact number of visitors to your site. Based on this information, the SEO service provider will suggest modifications and changes to your site to improve its ranking.
In fact, with the help of various tools like web crawlers, robots, and indexing services, SEO experts can examine your web pages and find out what is the SEO? You can also find out how your competitors are ranking in the search engines. This will help you analyze your web contents and make necessary changes to improve your ranking. Thus, it is important that you ask yourself what are the SEO and stay fit by exercising regularly.
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