What makes a great sell sheet? A guide for self-publishers

Introduction

On its surface, the sell sheet may seem like just a static piece of marketing collateral. But underneath the surface, it should be flexible enough to be used in many different situations and for different reasons, have a clear message and purpose, and look like it was designed by a professional. Here is a brief discussion of these three key ingredients.

1. Flexibility of use

The sales sheet must perform several marketing tasks at the same time. For example, it must be flexible enough to support your sales and marketing efforts in many different situations. Such as being used by dealer sales representatives, or left with someone in a face-to-face meeting. You should be able to give a quick overview of the book, but also provide links, email addresses, and phone numbers that the reader can use to quickly get more detailed information.

It should be formatted so that it can be easily sent by email and direct mail. It should be included in the book’s media kit, in print and online. It can also be used to start a conversation or left with the prospective buyer for further investigation. This flexibility, and its ability to help with many important marketing tasks at the same time, makes the sales sheet an important and powerful marketing tool.

2. Clear and objective message

The sell sheet should also have a clear message and objective that is obvious to the reader and buyer of the book. All the information on the sell sheet should answer the basic questions the buyer will have about the book. Questions like “How will your book help them? Why should they care about your book? What’s in it for them?”

Your “call to action” should be easy to find and offer the reader several options to learn more about the book, or go directly to order. Remember, your ultimate goal is to help you achieve multiple marketing goals at the same time, which will eventually lead to more book sales.

3. Professional design

The sell sheet should also look like it was professionally designed and printed. It must have a physically attractive design. It should grab the reader’s attention. You must use proper use of colors and fonts, text boxes, bullets, white space, use of keywords, etc.

The information you provide should flow easily, quickly, and smoothly across the page. Your design should bring clarity to the sales discussion and cover all the essential information about the book. It should also convey respect for the book buyer and show the author’s credibility on the subject.

conclusion

By creating a sell sheet that is flexible enough to be used for different marketing purposes, has a clear message and goal, and looks like it was professionally designed, you will have created a great sell sheet that will support your marketing plan and It will undoubtedly improve the sales of your book.