Why Your Digital Marketing Strategy Won’t Work Without SEO

Digital marketing is the process of using digital channels to market and advertise products and services. These efforts are used to generate interest in the target audience and turn it into leads.

Search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, marketing, e-commerce marketing, social media marketing, direct email marketing, e-books , optical discs and games, etc. ., are some examples of digital marketing.

However, this article will specifically discuss the importance of SEO.

Search engine optimization or SEO is the practice of using accepted techniques to increase the ranking of a website in search engine results. This best practice ensures that a website receives more traffic from natural search results.

Note: Methods like using paid ads to get search engine traffic are not part of SEO because ads are not a “natural” part of search results. These methods are included in SEM.

Here are three reasons why SEO is important to your website.

1) SEO focuses on the most effective sales tool that a company has

What is the most effective sales tool that a company has? Their website!

He is always open, 7 days a week, 365 days a year, and he never takes sick leave or is late for work. Attract sales, leads, and subscriptions seamlessly. Your website is your “perfect employee” because it multitasks efficiently and addresses thousands of potential customers at once.

Search engine optimization grabs the attention of your target audience and directs them to your “perfect employee.”

2) SEO allows people to find your website

Your first point of contact with your online audience is your website. However, unless people can find you, your website is almost non-existent.

Another reason SEO is necessary for your website is because of the role it plays in digital marketing.

Google is known to be secretive, so we don’t know the latest statistics. However, in 2012 this empire announced that it receives 3 billion inquiries per day. That’s 90 billion per month or 1.1 billion searches per year!

So ignore SEO at your own risk.

SEO makes your business found, noticed, and loved.

3) SEO builds credibility

SEO can make your brand stronger, more recognized, and it can increase its virality. Your goal should be to get your website to appear at the top of the results when people search Google for a keyword relevant to your business.

If you can achieve this goal, your prospects will automatically believe that your website is advertising the best product or service they are looking for.

Today, everyone just “Googles it”. If your website appears at the top of the results list, your credibility will increase substantially.

Of course, there is much more to the importance of SEO than the reasons discussed above. Just as digital marketing is much more than SEO. However, this article serves as a useful introduction to the topic.