Winning the Business Strategy Game – The Celebrity Mistake

In all the games I’ve seen, often a company won’t think about one of the most overrated aspects of the winning business strategy game. And that’s celebrities.

Celebrities for a fixed cost, give a boost to the desirability of your shoes. Most people think really materialistically when they think of celebrities and want them to promote their shoes. Celebrities are known for making outrageous amounts of money, and therefore, in the first year, people make crazy offers without even thinking. When I say crazy I mean over $10,000, I have seen people top out at $50,000. Thinking about it logically, if you’re starting a new game, your business makes a net profit of around $30,000 a year. So to bid on anything above $10,000, you’re basically wasting your net profit. Most companies get off to a bad start by bidding too high for celebrities.

Realistically, their celebrity deals are $1000-$3000 to put you in the right direction. You can win a game without celebrities.

However, celebrities can be a strategy in themselves. An in-between game company that has all the celebrities for possibly $5000 on average has stifled its non-celebrity competition. This strategy is not a sure success, but it is a strategy that I have used during one round.

However, in general, he takes celebrities with a grain of salt. The celebrities in the game do not have enough influence on their own to win the business strategy game. In the end, it is your product that will make or break you.