Work from home and make money online easily with niche marketing

Niche marketing is a proven method of targeting a small group of people who are interested in a specific product. It is true that there is less demand in a niche market, but it can lead to a very lucrative life because prospects are much more likely to become loyal and returning customers.

A market niche consists of a subset of markets within a larger, more general one. For example, Niche Marketing, Internet Marketing, Email Marketing, Offline Marketing, Affiliate Marketing, Vagabond Marketing, and Guerilla Marketing are all subgroups of Marketing. Each subset can serve completely different audiences.

Niche marketing is a great way to find new business opportunities and return customers and it is for these reasons that anyone considering working from home should consider it.

How to research a niche:

1. Get an idea

Brainstorm and visit sites like Amazon or eBay Pulse to discover top selling products. You may find that these markets are completely saturated and therefore you need to delve into the sub-sections of the niche. I use software to do this to speed up the process, but it can also be done using Google’s free keyword tool. If you’re using the Google AdWords tool to do this, enter your keyword/keyword phrase, make sure the “check synonyms” box is checked, fill in the Title, and submit. Google will return your keyword phrase along with the suggested terms. I usually select “show all” and sort the data by global search volumes.

In the global search field, I look for keyword phrases that get about 1,600 searches a month (that’s 53 searches a day) and I can quickly see which phrases aren’t too competitive and are worth targeting. Even phrases that receive 20 searches a day (600 searches a month) can very well convert into sales.

Once you’ve chosen a good keyword phrase, now it’s time to continue your research on Google.

2. site:keywordphrase.com

This reveals how many pages of this domain have been indexed by Google. If this site appears many times, it is safe to assume that the site is an authority site on the subject.

3. “keyword phrase”

Putting your target keyword phrase in quotes gives you an idea of ​​how many people are competing for the phrase. Google will show the phrase in quotes only when they appear together on the site or page. With this information we can discover how easy it will be to target this niche, especially if the results shown are low. If you find that the number of sites is more than 30000, it will be very difficult to dominate the niche.

4. keyword phrase

This shows all sites actively targeting the keyword phrase, where the phrase is contained in the title. This is one of my favorite tools and it can reveal some good potential niches.

5. key phrase

Pretty much the same as above, but it will only return pages where your phrase is used in the title. This will give you an even better idea of ​​how many competitors are targeting this niche.

6. inurl: keyphrase

This shows all the domains that contain this keyword phrase and reveals the competitors that are targeting it. Having keywords based on domain names will give you an edge over other competitors and this phrase will expose people using niche marketing techniques.

7. Create content/find a product

I now search forums and “answer-based” sites related to the niche to discover the questions people are asking about the topic. I join these forums and look for affiliate products (or create my own software/information products) that people in this niche will appreciate. Creating an information product is easy, all you need to do is answer the questions people are asking in your niche. You can do this by creating an online document in Google Docs and when you’re done, simply download the document as a PDF. You may want to use this technique to create small reports to sell for $7. I have done this many times and it really is a quick and easy way to make money. At a price like $7, the prospect really doesn’t have much to lose, but they need to make sure they’re providing value or they can “say goodbye” to repeat customers. A great tip here is to look for public domain material that you can claim as your own. I have a free ebook available on my site that describes in more detail how to do this. I generally create products to sell in the range of $19.99 to $50.

Create a Project and save all the details of email address, accounts and passwords and everything important in a spreadsheet. I have a main Google account where I store all this information. I use the Google Docs spreadsheet feature to do this, that way I never have to worry about hardware failure.

8. Create a blog

The next step is to create a blog where you will market your product, this can be done by registering and hosting a domain which will cost you a few dollars for the domain name. I’ve found that “.info” domains work well and will cost you less than $2 (I usually use godaddy.com). You’ll also need to find a web host (I use hostgator.com). I tend to stick with the .info domain and if it makes a good profit I’ll buy the .com address as well. I have a PDF report available that describes this process in detail and how you can use completely free hosting to great effect, negating the need to buy or host a domain, but this information is beyond the scope of this article.

9. Create backlinks to your website

This is where I submit my new blog to about 100 free web directories. This will give me backlinks that will help my site rank well in search engines.

10. Promote the blog using a network of Web 2.0 sites

I will create unique content for my niche and create a page for Blogger, WordPress, Squidoo, Hubpages, Twitter, etc. Each of these sites will be linked to each other by a one way link and each will also link to the site I am promoting. Once the network is created, I use a service like pingomatic.com to “ping” the RSS feeds of each of the Web 2.0 properties. I create several of these networks targeting different keyword phrases and each network points to the site I’m promoting.

11. Brand and promote every Web 2.0 property

This process needs to be done on a large scale and will require getting multiple accounts to bookmark Web 2.0 properties. It’s a good idea to automate this process and there are several good apps that will do it. You can also do this for free by signing up at onlywire.com. It’s a good time to go back to the forums you found earlier and create a subtle (note I said subtle!) signature for your profile with a link to your main website. Don’t spam the forums and behave like a regular member, providing good answers and quality information to the forum members. This will help you gain expert status and the trust of the community, abuse this at your own risk.

12. Write unique articles and submit them to the best article directories.

Write quality content for your niche and submit it to the best article directories with High Page Ranking.

13. Rinse and repeat

I have taken you through the entire process now and it is simply a case of repeating the process over and over again for new niches. This method will make you a lot of money online and best of all, it will cost you next to nothing.

If you have followed this process to the letter, you should easily dominate the search engines for your search terms and should be financially profitable in no time.

speeding up the process

To make the most of this niche marketing strategy and substantially increase your income, you’ll need to be very organized and focused, and you’ll need to automate as much of the process as possible.