Writing a title tag that works for your website

Your title tag is an important part of your on page search engine optimization efforts. It is a part of your web page that search engine spiders find very easy to scan, so if done correctly, it will directly contribute to the success of your results.

The following changes to your title tag will help improve the rankings you achieve and therefore improve the amount of targeted traffic you will have visiting your website:

– Include your keywords and key phrases in your title tag. Think of your title tag as a kind of store sign. Now, imagine that you are a customer, you walk down the street and look for a product, but you cannot see inside the stores. So you can only read the signs. If you want to know where to buy the product you have in mind, you’ll be relying on signs to guide you to the right store. If the sign says “Bob’s Place,” you’re not going to learn much. However, if the sign says “Jenny’s Paint & Art Supplies,” you’ll have a much better chance of telling if the product you’re looking for is inside or not. Even if Bob’s Place had a much wider range of paint and art supplies, and at better prices, the sign didn’t tell her what was inside, so she went to Jenny’s Painting and Art Supplies.

This is exactly how the internet works. When potential customers search for a product using a search engine, they cannot see what is available on the website. They can only see what is in the site title and description tag. Also, without using the correct keywords within the title tag, search engine spiders may not be able to tell what your site is about and therefore may not rank very high on the search engine. correct category. In order for search engines to work for you, you need to include your title tag in your search engine optimization strategy. If you’re selling painting and art supplies, make sure the keyword painting and art supplies is included in that title tag. When you do, you’ll dramatically increase your chances of ranking higher in the search engines for your terms, and you’ll be much more customer-friendly once you’re listed. For that reason, you need to make sure that your title tag not only includes the right keywords and key phrases, but also makes sense to the potential visitors to your site who will read it.

– Be sure to put your keywords and key phrases in the correct order. Putting your keywords and key phrases in your title tag is only part of the process. By placing it there, you allow the terms to become visible to search engine spiders. But there’s more to it than just sticking words anywhere. Consider the following examples of title tags:

1. Jenny’s Art and Painting Supplies

2. Paint and art supplies at Jenny’s

Both examples are human-friendly, as they both make sense in what they’re about. However, when it comes to search engines, it’s the latter example that will make “painting and art supplies” the top search terms, since they came up first. It’s usually more effective to include your company name or website name at the end of the title tag, and include the most relevant keywords and key phrases first.

– Make sure your title tag is attractive and readable for the reader. While this won’t mean much to the search engine spiders scanning your web pages, it will help you get the attention of people scanning the search results and deciding which ones to choose. Consider the following examples:

1. JENNY’S PAINT AND ART SUPPLIES

2. PAINTING AND ART SUPPLIES BY JENNY

3. Jenny’s Art and Painting Supplies

Although many people would automatically say that the third example is the most appealing, while the first and second are unappealing due to inappropriate capitalization, there is more to consider than that. In the first example, using all capital letters detracts from a given term’s importance and may actually be penalized by some search engines. In the second example, the words are very difficult to read and turn off many readers. In fact, it is the third example that works best.