5 predictions for the future of animated marketing videos

It’s no wonder animated marketing videos offer one of the best ways to immediately engage website visitors. As a popular tool in digital marketing, video saves website visitors time and effort and allows startups to explain their supreme benefits quickly.

Still have the idea that high-quality, affordable computer-assisted animation is a thing of the future? Well the future is now, and the following 5 tips are for anyone making their first animated marketing video.

Whiteboard animation is losing popularity … fast and how!

Whiteboard animation is becoming a thing of the past now. Sometime in ancient history (somewhere in 2007), a man with a vision discovered the wonders of whiteboard videos. “It’s just drawing in front of a camera!” were the magic words. And not only is the technique easy, but the effect is usually hypnotic. A well-made video wows viewers as it takes its idea from a blank slate through growth, evolution, and finally a fully formed product ready to invest.

But that’s when the slump hit.

There is a problem with innovations … once a trend becomes fashionable, everyone starts to do it. Before long, there was a glut of spin-off, lazy, and copycat explainer videos crowding out legitimate content. How long can viewers watch the same thing, especially when they are bad?

Tell us, do you remember the last time you saw a whiteboard animation go viral on a social media platform? Maybe one day the board animations will get uploaded again. But definitely not today!

What is increasing? 3d animation.

Instead of blackboards, let’s look at the future of animation. Animated videos made in 3D are more attractive and more affordable than ever. A Pixar product is no longer required to tell a compelling story. So 3D might be suitable for your video! Good news, huh?

Some business concepts work better for 3D video than others. Keeping up with the familiarity with traditional animation cartoons and also the raw details of 3D makes the most sense for companies with a physical product. With 3D animation, you can create a realistic prototype of your vision. Throughout the video, interact with other objects as you would in real life.

How about creating different versions of the same video for different platforms?

Avoid making and paying for a single video, and then using that video on all platforms. The scope of presenting your video to potential customers is endless, so don’t make the mistake of limiting it. To maximize the effectiveness of your video, you need to tailor it to the platform on which it is presented.

Generally, the norm is that an animated explainer video posted on a website should be between 60 and 120 seconds long. The video presents details of a product in an interesting way and leaves the customer with a full understanding of how your company helps them.

But a long-form video will never play on a social media platform like Facebook.

Facebook viewers scroll through a massive feed, catch up with friends and family, watch various other sponsored content, rather than focus on your single video. So maybe they just get valuable information from you. Therefore, Facebook’s top content producers are creating short, engaging videos (30 seconds or less). They are perfect for conveying the basic principles of your message.

To combat the barrier that Facebook automatically plays videos with the sound muted, these videos create short, punchy lines to hook viewers. The goal is to grab the attention of distracted users as they scroll down the feed. Once they are drawn to the short video, they should want to click on the longest presentation on your website to learn more. The best part is, once you’ve created the first version of the video, it takes minimal effort to edit versions specifically designed for the various media in which it will be broadcast. With the help of a good videographer, you can edit and rearrange the footage you’ve already created until you’re ready to maximize its potential.

Design for mobile viewing

Now that we know that Facebook people are distracted, you should also know that most of them are watching on mobile devices (65% of Facebook video views are mobile). Your animated commercial video may be clear, catchy and informative on a big screen, but how will a 6 “diagonal smartphone handle it?

For a marketing video to work on mobile devices, the text must be large, bold, and direct. Avoid using complete sentences, each screen of text should have 3-5 words clearly arranged so that ordinary and average viewers with a sub-genius level of understanding get the point before moving on to the next idea.

Keep the images simple. Without small movements. There is no action in the corners of the screen. People want to understand your message intuitively.

Integrate elements of your video into other campaigns, there is a lot of work involved in creating a powerful and dynamic animated character. So once you have an animated companion pet that everyone likes, it makes sense that you get the most value out of it.

Always be on the lookout for the next big thing

The first part of animated video production is always the most expensive. Once you’ve created your character, decided on your voice, and solidified your message, everything becomes a piece of cake! Keep rolling, keep inventing, and build on what you already have. Soon, your video marketing campaigns will be running successfully, all with a little more effort!