7 Sloppy Ways to Promote Your Content on Social Media

While every business will have different strategies and venues to help boost their marketing efforts, every marketer needs to figure out which social media channel is most important to their industry and which field has the most audience. Social media provides a plethora of options for taking content marketing beyond sharing and advertising. According to studies, “80% of marketers are already using content promotion strategies”, but are they doing it effectively? Now is the ideal time to take your social media promotion to the next level.

Here are seven sloppy ways to promote your content on social media.

1. Cover Photo Promotion

Cover photos are the best images on your profile and are usually the first thing someone sees when they enter your social networking site. However, only a few people have recognized its value, and cover images are often used to promote events, such as conferences or webinars.

2. Share at the right time

Although this advice may seem like common sense, most content marketers are busy with many other things and neglect this basic concept. Since you want your content to get as much engagement as possible, you need to target where your potential audience can reach and when they are most likely to be online and active. You can then compile a posting schedule and make it a routine to post during a certain time of day.

3. Avoid syndicated messages

While you can use different tools that allow you to write a message and display it on a variety of social media, you risk losing the sincerity behind the message. You can use related language when promoting your offer on various sites; just be sure to change the words while replicating the tone of each network.

4. Provide value

While including fun posts that reflect your identity is an absolute must, creating content that supports your followers is critical. That may mean posting best practice tips, giving access to white papers, or offering special offers on products or services.

5. Share on the right platform

Since different websites have their own purposes and target audiences, it must be repeated that it is important to familiarize yourself with the main social media platforms used by your target audience. Avoid repetition and just “dump” content on all channels. Focus on the platform where you have the most important opportunity to connect with your audience.

6. Create a Pinterest board

Make sure your dashboard has eye-catching images and that you can easily run a contest that inspires and awards customers prizes for their participation. Be sure to encourage them to re-pin and create their own boards that reflect the initial contest for further social empowerment of your campaign.

7. Improve rewards for virtual registrations

For a set period of time, double points every time a customer signs up on Foursquare and triple points every time you refer a friend. Your friends on social networking sites will see when you signed up while increasing your reach exponentially.