Article Marketing Strategies – Top 7

Article marketing is an effective method to attract visitors; however, unless you implement clear strategies, it will be like throwing mud at a wall in the hope that it will stick. Get it right and you’ll generate endless streams of traffic.

The 7 Best Strategies for Article Marketing

1. Have a goal

Have you heard the phrase “begin with the end in mind”? This means starting with a specific goal and then creating an action plan to get there. For example, if your goal is to add 1000 newsletter subscribers to your list, create a strategy to write and publish enough articles to achieve your goal.

I entered an article writing challenge to write and submit 100 articles in 100 days. Normally I wouldn’t do this, but after accepting the challenge, I find it easier and faster to produce many items.

Do something similar by setting a goal of how many articles you will write each week, and then break it down into days. Set a time for how long you will write the article (ie 1 hour). It will help you focus.

2. Choose a topic that you are passionate about

It’s easier to write about a subject you know a lot about. It will take you less time to write and you will never run out of content.

3. Optimize your articles

Include your main keywords in the title, introduction, body, and resource box. Search engines will index your article based on the keywords you use and rank accordingly.

4. Review your articles

Grammar and spelling mistakes will make your content look unprofessional and scare away your readers. Let it sit for a while after you’ve written it, and then go over it again. You’ll find bugs you didn’t see while writing it, and you’ll also find ways to improve your reward structure.

Alternatively, give your item to someone else. They will be more objective and often find bugs you were unaware of.

5. Include anchor text

This is text that is hyperlinked in your resource box. If your primary keyword is “article marketing,” make this text live by linking to your website address. This will increase your website’s link popularity and help you get good rankings.

6. Submit to major article directories

The major article directories get tons of traffic. Submitting your article to them not only helps it get indexed by search engines, but you also get the traffic these directories attract.

Don’t just stick with article directories. Add the article to your website, blog, social marketing sites, or use the content to be a guest writer on a high-traffic website.

7. Reuse your items

You can attract a larger and different audience by converting your articles to audio and video. Use audio for webinars and submit your videos to video-sharing websites like YouTube.

Another idea is to bundle multiple articles into a short report, eCourse, or eBook. Submit the ebook to ebook directories and/or give away a free report to spread virally across the web.

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