Changes that we are going to experience in the SEO world in 2017

“A year can change a lot” – something said with a lot of truth. And when it comes to a world where change happens every two minutes, we need to analyze and review what needs to be addressed to move forward. The world of SEO continues to change at lightning speed. The value of SEO is increasing every day, so there is a huge demand to discover and rethink optimization strategies. For a better optimization of the strategies, we must be aware of the changes that we are going to find in the future. Here are some important changes that we will experience soon:

MOBILE SCREEN OPTIMIZATION

We have entered the world of the third screen. The first screen involved large computers created by Charles Babbage in the 1990s, then came desktop screens, which we refer to as personal computers (PCs), and now we’ve entered the world where we opt for phone screens. phones for anything and everything. and all of this works proactively to create a new mobile ecosystem. Therefore, this requires starting with the creation of mobile responsive websites.

Statistical Data and Facts:

• 95% of smartphone users link to location-based sites.

• High traffic can be driven to mobile-optimized sites, as more than 1.5 billion users use mobile devices instead of any other screen.

• A good UI (user interface) attracts a good number of potential customers over a longer period of time.

• 15% of all Internet traffic is mobile traffic, worldwide. (Source: Newtarget.com)

• 70% of online action within an hour comes from mobile search. (Source: Socialmediatoday.com)

social networks

SEO generally puts in all the keywords that people and more specifically the target audience are requesting. Your audience is no longer in one place. People use other means to communicate their requirements, such as Facebook, LinkedIn, Google+, discussion boards or forums like Yahoo Answers, Quora, etc. and browse directly on the web, now the trend has changed and is more on phones. With this in mind, many brands have become mobile friendly in 2015. Social media is all about building a brand and spreading awareness about prospects. To increase your Google search ranking, you need to have a good social media reputation, which implies a good network and an active presence on social sites. That acts as a helping hand to have a great SEO rank.

Increasingly available or real-time is the key, i.e. audio input to seek is a preferred mode

Today, people prefer audio search over typing search keywords just for its convenience factor, especially when someone is driving or multitasking. Almost all mobile devices have a voice search feature. Since audio search has so much attractive power, most software companies today focus on audio search interface. The likes of Microsoft, Google, and Apple have released their own versions of advanced voice-responsive assistants: Cortana, Google Now, and Siri, respectively. Even ‘Domino’s Pizza’ has a ‘voice ordering feature’. Hello, Whatsapp, and many more. Nevertheless,

1. Long-tail keywords: When people search for audio, they are more likely to ask questions like why…? How? When? etc. These sentences belong to the category of long-tail keywords.

2. Know your prospects: It is always beneficial to use the keywords that your target audience is searching for. So being aware of keywords and using long-tail keywords is a gateway to success and real-time could be an added bonus.

BACKLINKING AND INTERNAL LINKING IS ALWAYS ON

Backlinks or internal links will help you attract the right prospect who has visited your website. It is not a new SEO technique, but it is very important to keep the customer engaged once they have shown interest in it.

INFOGRAPHIC:

1. USE ANIMATED DATA instead of text content – ​​Content that has animated images with tag lines above the text is more likely to be preferred as it is more engaging to the user.

2. USE A SLIDER INSTEAD OF TEXT CONTENT – A slider is seen as a quick way to provide an overview of a website to visitors and in a more effective way than just an image. It helps the user to understand without putting much effort.

3. SMALL VIDEO – A website called http://www.vimeo.com/ and many others help you create and share videos that provide and deliver your content more effectively. Small videos would be like the icing on the cake.

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