Content Marketing Tips for 2011

We see ourselves as a boutique web design agency in London, offering not only professional web design and development services, but also professional online marketing solutions. Every year we see different marketing trends make headlines in the online community and every year we have to determine which of those new trends will really hold sway in the future.

The latest SEO trends often offer people temporary/quick fixes, but being in the London web design industry for almost 10 years has taught us the importance of investing in sustainable marketing and SEO techniques. I think it’s safe to say that most web design and development agencies have made the mistake of generating content for content’s sake. This year we are anticipating a shift from content-based SEO to user-driven content.

What do we mean by this? Currently, the web is saturated with content and most of the content is proving to be irrelevant to the reader. There are close to a million blog posts published every 24 hours and for companies to maintain that competitive edge, they will need to move beyond generating ‘content for content’s sake’ to a more user-centric view of content. . creation.

Companies will need to implement smarter content marketing strategies where the emphasis is not only on quantity but also quality. It’s becoming increasingly important for businesses to hone their content marketing skills.

The online audience is not a very captive audience and marketers need to keep this in mind when providing content to the viewer. Here are some helpful content marketing tips we found around the web:

1) You have a chance to make a good impression through your content. It is important to remember that the online reader is constantly bombarded with information and images. If you are going to bid for the reader’s attention through content, make sure to make an impact with the little time you have.

2) Stand out: Give your content a voice that will make it stand out on the web. Engage with people through content that has a unique conversational tone.

3) Do the scan test: Read your content and do a quick scan to make sure that the most essential parts of your content can be digested in a short amount of time. If you’re writing a long article, break it up into shorter paragraphs and sections to make it clear which subsection covers which topic.

4) Use strong bold headlines: Headlines are important to grab the reader’s attention.

5) Relevant – Make sure you’re reaching the right audience with the right kind of information. It takes a split second for the reader to think, “How is this relevant to me?”

Think it’s safe to say that gaining visibility online is simply the starting point. How well you can engage with your audience through user-centric content will determine the success of your online marketing strategy this year. The web design industry is becoming more competitive every day and this requires smarter web design solutions and content marketing strategies.