Why premium content is the most important tool for financial services brands to earn consumer trust

Consumers have many options when it comes to choosing a suitable financial service, thanks to the great competition in this sector. It’s shocking that nearly 46 percent of consumers don’t recommend their financial services partner to their peers. This statistic is disastrous for financial services companies, which are constantly looking to expand their customer base. This is how you can fix it.

strong fingerprint

Consumers tend to do research online and check reviews about an organization before hiring their services. Negative digital information is the fastest way to drive your customers to your competition. Not having a digital presence can create a series of doubts about the credibility of your brand. That is why it is important to have a strong presence in social networks and an Online Reputation Management system for a positive perception of the brand.

It is true that personal referrals are the fastest way to gain a customer. However, the best recommendations are also limited to personal circles. Digital advertising with a special emphasis on mobile advertising can help you connect with your customers on a personal level. Reverse Thought has been the forerunner in helping organizations build effective relationships through their digital advertising campaigns.

content is king

Content plays a fundamental role in promoting the brand among customers. If you add value to their lives, they are likely to share it with others. At Reverse Thought, our job is to set the right tone and context for your communication. Anyone can write content, but is it moving towards your goals? That requires careful planning and strategy. That’s where digital marketing professionals like Reverse Thought come in.

premium content

While consumers trust honest reviews posted by other consumers, they show an incredible affinity for professionally generated premium content. Research suggests that consumers prefer premium content over user-generated content. Consumer content rate based on three important attributes:

has. Integrity

b. insight

against Ease of understanding

At Reverse Thought we have been consistently helping brands connect with their audience through these attributes, helping them retain the trust of approximately 75% of their audience.

Using Premium Content is just one of the methods that a financial service can use to win over its customers. By making an effort to understand consumer perceptions, create influential content, and adopt marketing strategies that provide a good user experience, financial services brands can earn and retain the trust of their consumers.

Consumers have many options when it comes to choosing a suitable financial service, thanks to the great competition in this sector. It’s shocking that nearly 46 percent of consumers don’t recommend their financial services partner to their peers. This statistic is disastrous for financial services companies, which are constantly looking to expand their customer base. This is how you can fix it.