Corporate E-Cards: Pro Tips for Designing and Delivering Effective E-Greetings

During the Christmas season, many companies initiate contact with their customers or contact list through electronic greeting cards (ecards) or by sending some other small token of appreciation to their customers. Communicating a warm message of goodwill, such as a special Christmas greeting, helps increase brand awareness and, as a result, can help grow your overall business. This is true, not just for the immediate season in question, but for the entire year, as this personal touch identifies with your brand.

For an effective corporate e-card campaign, you must first make sure you have a well-designed e-greeting card to send to your list. Relying on low-quality graphics sourced from free graphics websites will simply leave your customer wondering where else your business takes shortcuts. In other words, conveying a professional image requires a professional design. Fortunately, this does not require an expensive designer as you might imagine. With a little research, you will find many design templates online that are extremely helpful in creating the perfect email greeting for your business. Some templates even include the automatic ability to adjust your company logo to suit any particular occasion. Whatever you do, be sure to seek the highest standard for your business, otherwise what is intended as a marketing campaign to enhance your company’s image may end up doing the opposite.

In addition to e-cards that are well designed, it is important to have a well-planned delivery model that ensures that your e-card remains within the required legal standards to avoid being considered spam. It is also important that your customer is not confused about the email they receive and that it can be identified as a safe and friendly message, not an email scam or virus threat. Following these simple guidelines for sending corporate e-cards will help make your marketing campaign a success and ensure a positive experience for your customers.