Custom URL – Tips You Should Know!

One of the best ways to get the attention of current and potential customers and create a great impression of your company is to use a personal URL. A custom URL (also called a PURL) is a URL that includes the name of the client that you can send to them. There are many benefits to be gained from using PURLs.

By using PURL in conjunction with direct marketing software, you will leave a positive impression on the people you communicate with. A PURL adds a personal touch to your communications and gives the contact the feeling that your company recognizes them as an individual and cares enough to add a personal touch. While there are many different options for personalized direct mail, a PURL really helps set your business apart from other businesses and lets your prospects know that you care enough to address them personally.

You can use a PURL to tailor your content to individual customers if you wish. This is a tool that allows you to focus your marketing message while learning more about the needs of your current and potential customers. Custom URLs are one of the most powerful tools at your disposal when trying to reach customers and build a brand image for your business.

Response rates are greatly increased by using custom URLs. Studies show that people are much more likely to click on a link that has your name on it and will also be more amenable to the message you are trying to convey. You’ll have the opportunity to see what your potential customers are interested in and use this data to better market your products and services to your target market.

When used in conjunction with a personalized direct mail campaign, PURLs are a useful way to track your contact’s response to your communications. You can appeal to the interests of your target market by using this information and customizing the content to meet their needs.

Custom URLs allow you to give your customers and prospects a personal touch; this builds brand identity and customer loyalty. A custom URL makes people feel like a VIP, something an impersonal landing page can’t. You can also use audio and other tools to create a stronger bond with your customers and speak directly to them.

Before deciding on a company that provides PURL services, shop around. You should opt for a company that offers a flat rate instead of a charge per URL. This gives your business the flexibility to build your custom URL campaign based on your needs, rather than being limited by having to pay for each and every PURL.

Consider all of your options and think about the benefits your business will gain from using a PURL campaign. Custom URLs are a marketing tool your business can’t do without.