Ezine publishers avoid filtering traps and put your ezine in the hands of your readers
So you think all your subscribers are getting
your ezine? Better think again. With the rise of
Spam filtering software, both by ISPs and end users,
your ezine will most likely be removed sooner
it is even delivered to its subscribers.
There are two main types of filters: those installed
on the end user’s computer and in server-side programs
used by Internet service providers. The most popular
The program used is http://SpamAssassin.org
So what does this mean for you as a publisher? Yew
you want to make sure your ezine is read
you’ll want to pay close attention to the tips
given here. After all, do you spend your time
write a good ezine just to make you feel
The trash? I don’t believe it.
Spam filters work by counting the words in your ezine that land on
their “hit lists”, each of which has been assigned a number
worth. Once they have finished “scanning” your email,
add up your score. If its total value is higher
a fixed number, it is determined to be “spam” and
sent to the trash. He’s gone forever, and yours
subscribers are not the wisest. Filter Search
the message, the header, the subject line and
look at the format too. See what
Spam Assassin seeks to go to…
http://www.spamassassin.org/tests.html
I personally use filtering software because of the
hundreds of unsolicited messages that I receive daily. goal I
always go through the “garbage can” first and
review it before you hit the delete key
to make sure it hasn’t caught something I want
or need. The problem is that most users
of filtering software either
I don’t want to waste time, or I don’t know how
to check it to see what was “killed”. So
many of them may be missing their ezine, even
although they have signed up to receive it.
Now you see how hard it’s getting
your ezine in the hands of your subscribers?
The trick is to be “smarter” than the filters and
use some of the great free tools that have
emerge to help publishers with this
problem.
Before you send your next number, run it
one of these free tokens to see if it will work
pass the filters and discover what your electronic publications
total score is along with tips on how to improve.
1) SiteSell spam check
http://spamcheck.sitesell.com
Go to the above URL or send your ezine to
mailto:[email protected] with the word TEST
in all caps before your ezine name in the subject line
line.
Example: TEST Merle’s Mission Ezine
2) Lyris Content Checker
http://www.lyris.com/contentchecker/
Runs your ezine through a battery of tests used
for “Spam Assassin”. Paste your ezine into the
web based form, hit submit and the results
will be sent to you by email.
3) AssuranceSys.com- If you don’t mind parting ways
with part of its cash, Assurance Systems
run a variety of tests for you and let you know
how your ezine compares to filters and
if you have been blacklisted. Take a look at
[http://AssuranceSys.com]
So what is considered “bad” for filtering software?
and what can you do to lower your score? I thought
you would never ask. Here are some tips to help:
1) Be careful with your subject line – Avoid
the word free or in capital letters or in excess
punctuation.
2) Using a lot of fancy HTML formatting can
hurt you. Many filters will remove HTML emails
as a fact mistaking them for viruses.
3) A larger size can help you. Anywhere
20k to 40K is good and will actually subtract
bad points from your total score.
4) Blocking: Make sure your IP address is not
being included in the blacklist. This can happen if your site
is hosted on an open repeater or is sharing a
IP address with someone who is a known spammer.
You don’t want to be blacklisted, so
be careful here.
5) Avoid using the words free, click here,
delete, spam and anything else known to be in
the list. This is quite difficult. some editors
have resorted to putting * or ^ instead of
letters. For example, fr^eo Sp*m- is highly
whether this will work or not is debatable since most
filters will catch up with this technique
soon if they haven’t already.
6) Set up free accounts on Yahoo and Hotmail
and subscribe to your own ezine and control the
boxes to see if your ezine is coming
your filters.
For more tips, I recommend the following resources:
“Avoid the spam filter trap”
[http://assurance.sys.com/f/avoid-spam-filter-trap.pdf]
“Filter Trigger Word List”
[http://www.iprofitsystems.com/articles/spamfilters.html]
“20 Ways Emails Can Outsmart Spam Filters”
[http://www.wilsonweb.com/wmt8/spamfilter-avoidance.htm]
Nice list of trigger words here:
[http://www.sv-cs.spam.html]
As you can see, publish an ezine and get it
to your subscribers is no longer an easy task. One
practice that has been adopted by some publishers is
to send a follow-up email after your ezine has been published,
indicating that it has been sent, including a url
where your subscribers can go to read the number online. I do this
and every week that link records 50 to 100 clicks,
so obviously a lot of people don’t get it
the first time.
There is also a new service called Habeas.com that
it is a whitelisting tool. For a large sum of cash
will give you a line of code to add to your
email headers that ensure your message
go through the filters. have special
relationships with ISP’s and mail filters that
recognize the headline that labels you a “nice guy.”
It is not cheap. Visit their site for more
information on how it works at http://habeas.com
There is no way to get past the filtering, but being
informed and knowing what you are up against and
how to improve, you will have much better chances
to get your ezine where it needs to be. AND
That’s why you started posting in the first place,
It is not like this?