Focus on the Who of content creation for maximum networking and relationship-building impact

To build your business, you are convinced that you must engage people in conversations to build relationships. Where do you focus your content creation and engagement efforts? Seven groups come to mind.

1. Potential customers

You want these people to know and trust you. Their input on their needs helps you tailor your products and services to their specific challenges rather than developing a great idea that doesn’t sell.

2. Clients

You want customers to keep coming back. Your input enables you to prevent or correct problems.

3. Friends and family

You can never have too many good friends and loving family members. Your input can help you see possibilities and solutions that you may be too busy or too personally involved to see.

4. Like-minded strangers

These people are future friends. Your input may include new ideas and helpful resources.

5. World Changers

If these people share your passion or a cause you believe in, you are already united by one or more common goals. Your input as friends, masterminds, or joint venture partners can help both of you advance your purpose.

6. All

You want everyone to know about your business and your products or services. Your next great business idea could be inspired by a conversation with just about anyone.

7. Quasi-professionals

These people, including spammers, plagiarists, and self-talkers, are good at what they do, but you don’t want to emulate or involve them. You can learn what has caught your interest and take the appropriate and well-thought-out action.

Only you can decide where to focus your engagement efforts. While your reach may be more limited in person, strategic online content creation can allow you to reach these six desirable groups. Where will your focus be?