How can your website design help increase your customer conversion rate in 2018?

Do you want to increase the conversion rate of your site? As a smart merchant, you must be aware of the importance of an effective website design that can help make a difference. For any brand to increase overall conversion rates, reaching your target audience is the most important component. In addition to this, it’s crucial to make sure your site looks attractive enough to attract incoming visitors and help them convert productively.

In all circumstances, if you’re wondering what could help you convert, improving website design is your answer. Your online brand website design is a vital conversion factor. In case you are not getting the desired returns, you may need a reality check. Unfortunately, most web designers focus more on the internals of the business than the basic principles that affect overall conversions. They tend to miss out on the vital parts of attracting visitors, engaging with them, and retaining them in order to move forward with effective conversions.

To introduce all these basic functions, the design of the website is of paramount importance. Exploring web design can help you find how you can increase conversion rates. In this article, let us help you learn about the same!

Effective web design tips to increase conversion rates

If you want to increase conversion rates the easy way, working on improving your website design can go a long way. Here are some pro tips:

• Aim for minimalism: Have you ever visited a high quality professional site? The language and tone of the site remain the simplest for anyone to understand. As such, the conversation also tends to be the shortest. Don’t you want to adopt the same features in your professional website design?

By working on the concept of simple and minimalist design principles, you can attract your target audience in multiple ways. Try to focus only on the essential components of your site and declutter it as much as possible. Try to remove excess white space that could distract the visitor’s attention. Keep in mind that an attractive website design does not imply fantasy, but functionality!

• Responsive design is the key: High-end website design in today’s era is synonymous with responsive design. A recent survey has revealed that the majority of the world’s population uses smartphones and tablets to access and take advantage of the products and services offered by different online platforms. A significant percentage of online shoppers tend to carry out the purchase and payment processes online through portable devices.

Considering the high requirement to meet the specific needs of smartphone and tablet users, it is imperative for website designers to implement responsive design concepts in the respective web design process. By using the latest UX design principles, website designers can drive overall sales by designing the site in a responsive manner.

• Accelerate loading speed: Have you ever imagined browsing a website as an end user? Would you visit a site again if the loading speed is too low? Page load time is indeed an important aspect of the user experience. According to a recent report, it was found that about 47 percent of customers expect a web page to load in 2 seconds or less. In addition to increasing overall conversion rates, page load time also serves to be an important factor when it comes to search engine rankings.

There are several ways to indicate whether or not the site loads at a constant rate. Factors like icon loading, running animations loading, progress bar loading, etc. play a big role in deciding the experience of the end users. Apparently, fast loading has been found to tend to retain more customers and help improve conversion rate gradually. As such, web designers should aim to speed up page load speed.

• Highlight the call to action: You are running a website because you want to make the desired sales. You also want readers to access and review the content available on the site on a regular basis. How is this possible? Have you ever realized the importance of proper calls to action (CTAs) on your site? However, every page on your site must have a valid CTA that is easily visible to visitors. Whether you’re placing the CTA in the form of a button or icon, it needs to be strategically placed on your site.

When the respective call to action is placed in the desired position on your site, you can make it visible to anyone on the page without scrolling down or spanning the entire site. As such, find a way to make your CTA more friendly and catchy rather than overbearing. Instead of going to “order now”, you can use “click here to place your orders”. You can also try using bright colors and fonts to make the CTA very attractive and eye-catching.

• Emphasize the importance of first impressions: There is no denying that aesthetics mark the design of your website. In the given aspect, first impressions are very critical to ensure maximum conversions for your site’s products and services. Reportedly, you have around 50 milliseconds to make the best first impressions in the minds of online visitors. High-quality images, proper structure, engaging visuals, and an overall clean and organized design can help you keep first-time visitors interested.

Enhanced aesthetics is the first step in determining how end users will perceive your business overall. Ultimately, you’d like the aesthetic value of your site to be a reflection of the best brand values ​​and characteristics.

final notes

Most online business owners spend a fortune on bringing their target audience to the site, but very few follow through with effective customer retention and engagement. Aim to improve your site’s website design to increase conversion rates effectively! A reliable web design company could help you!