How content marketing can help build links

Online marketers and SEOs are well aware of the importance of acquiring quality links and how they play an important role in taking the business to the next level. Google’s ever-changing webmaster guidelines must be constantly monitored to stay up to date. The links that are acquired must be of quality and not spam, but these fights give excellent results.

To demonstrate the value of backlinks and their role, Moz cites a research statistic stating that for around 15,000 keywords, 99.2% of the 50 sites analyzed had at least one link to an external website. It also states that the chances of ranking in this rat race are minimal without links.

Content marketing and link building can be used in sync to aid in link building. Here are some simple content marketing tips for building links:

• Know who your influencers are: Companies already do detailed analysis and research to identify their list of influencers who can be anyone from bloggers, industry analysts to journalists. This category of influencers has great power to influence and promote brands. Once you have the list of your influencers, go out of your way and contact them as it is one of the steps to help you increase your credibility. You can start by looking at the influencers who have the highest reach rate. You can find your key influencers using their social media profiles. You can follow your influencers on Facebook or Twitter and then like or comment on their posts. The next step is to communicate. Send them Emails with a personalized or direct message and ask them for help. You can even add a link to your site in your emails. Things will not happen overnight. It takes a lot of effort, and once it’s done, you’ll get quality backlinks that will help you with your business.
• Guestblogging is still alive: Companies avoid guestblogging because there have been mixed opinions and most support the fact that “guestblogging is dead.” It will help your brand stand out, build links and increase search rankings. Avoid link spam, Google doesn’t want it. Find high-quality content relevant to your brand that has a larger reach, and then use it for guest blogging purposes. Check where your competitors are guest blogging. You can make your presence known by commenting on relevant blog posts before pitching or targeting your people. You can provide them with the links to your previous blog posts for reference of what you are doing.
• Infographics are an attractive option: Visual content has played a significant role in all aspects of internet marketing. Visitors look for information in these infographics and marketers use them as a great idea to attract people with colorful images. Infographics help people reach their target audience, get noticed, and rise to the top. The best part of using infographics is that it essentially helps to acquire backlinks.

These are some of the very simple tips that help you acquire back links with ease.